Dutch National Sports Organizations (NSFs) is currently experiencing financial pressures. Two indications for this are described in this paper i.e. increased competition in the sports sector and changes in subsidy division. Decreasing incomes from subsidies can be compensated with either increasing incomes from a commercial domain or increasing incomes from member contributions. This latter solution is gaining interest as a solution for the uncertainties. Many NSFs have therefore participated in a special marketing program in order to enlarge their marketing awareness and create a marketing strategy, in order to (re)win market share on the sports participation market and gain a more stable financial situation. This paper introduces my research related to the introduction of marketing techniques within NSFs and the change-over to become market oriented. An overview of existing literature about creating marketing strategies, their implementation, and market orientation is given. This outline makes obvious that the existing literature is not sufficient for studying the implementation of marketing techniques and market orientation within NSFs. Therefore, it shows the scientific relevance of my research. The paper concludes with the chosen research methodology.
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The Netherlands is a frontrunner in the field of public charging infrastructure, having a high number of public charging stations per electric vehicle (EV) in the world. During the early years of adoption (2012-2015) a large percentage of the EV fleet were Plugin Hybrid Electric Vehicles (PHEV)due to the subsidy scheme at that time. With an increasing number of Full Electric Vehicles (FEVs) on the market and a current subsidy scheme for FEV only, a transition of the EV fleet from PHEV to FEV is expected. This is hypothesized to have effect on charging behavior of the complete fleet, reason to understand better how PHEVs and FEVs differ in charging behavior and how this impacts charging infrastructure usage. In this paper, the effects of the transition of PHEV to FEV is simulated by extending an existing Agent Based Model. Results show important effects of this transitionon charging infrastructure performance.
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Today, Dutch National Non-profit Sports Organizations (NNSFs) experience financial pressures. Two indications for this are described in this paper i.e. increased competition in the sports sector and changes in subsidy division. Decreasing incomes from subsidies can be compensated with either increasing incomes from a commercial domain or increasing incomes from member contributions. This last solution has been the motive for the increasing interest in the use of marketing techniques as a solution for the growing uncertainties. Many NNSFs have participated in a special marketing program in order to enlarge their marketing awareness and create a marketing strategy. This paper deals with possible impediments resulting from the implementation of the marketing strategies. It is primarily based on a literature review, however, the first results from a qualitative research to the increasing use of marketing techniques among NNSFs provides insights in the experienced impediments of NNSFs .
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In 2005 and 2006, almost sixty Dutch National Sport Federations (NSFs) participated in a special program for creating a marketing strategy for the next four years. This program was initiated and organized by NOC*NSF (the Dutch Olympic Umbrella Sports Organization). The NSFs had to joint the project to receive funds. For most of them it was the first time they seriously analyzed the market with the aim of developing new programs. The purpose of this paper is to explore to what extent Dutch NSFs are capable to change their structures to become more market oriented and more market responsive in order to write strategic plans. The changed structures are investigated using the "institutional theory" (Tolbert & Zucker, 1996) and are explained by exogenous (market context and institutional context) and endogenous (interests, values, power dependencies, and capacity for action) dynamics from the neo-institutionalist framework (Greenwood & Hinings, 1996). In 2005 NSFs were expected to be in a pre-institutionalized stage, i.e. they were supposed to develop new organizational structures in response to specific problems (Kikulis, 2000). Now, approximately 1½ years after finishing their strategies, the question arises whether they have reached the semi-institutional stage, i.e. whether the new structures or actions are diffused across organizations, yet still subject to change and whether old structures are yet eroding (Kikulis, 2000). Methods Studying the intended structural change of NSFs requires an in-depth study of their social reality and the reactions and interpretations of involved actors, including their applied meanings to certain situations. Greenwood & Hinings (1996) plead for detailed comparative case-studies when studying institutional changes. Therefore three NSFs has been selected: The Royal Dutch Korfball Federation (KorfFed); The Royal Dutch Billiards Federation (BillFed); and the Dutch Jeu de Boules Federation (JeuFed). These three federations differ on size, amount of housed sports, number of associated clubs, sorts of intermediary decision making bodies, employed FTE's, and more. Therefore it is expected that the tempo of institutionalization of the new, market oriented, structures, will differ among them. Sugden & Tomlinson (2002) developed a multi-method style of qualitative research for making sense of the deep, inside information below the surface of everyday life. They call it the "Brighton method. Applying the Brighton method for this research implies that the three cases will be studied with respect to their history, their present marketing actions, their results and the changes in their organization. In-depth interviews, document analysis (policy plans, marketing plans and more), and where possible observations and participations are used to create a critical and investigative view of the organizations in change. Results The KorfFed used the marketing program to further develop existing programs. Although the outcomes of these programs were not new, the program has opened the eyes of the president, director and staff members. They are now conscious of the urgency of a market orientation, and a marketing orientation (a marketing position has already been introduced), and they see opportunities in attracting non-competition playing korfball players. They have, however, not yet reached the phase of semi-institutionalization of the market oriented structures. This can be concluded from the following: - The organization still has an ad-hoc character; - Some board members still make decisions based on their own insights rather than on information from the professional part of the organization; - Decisions to start programs are still grounded on subsidy possibilities rather than on market possibilities. Interest dissatisfaction and power dependencies are the main dynamics that form barriers in the planned organizational change. The BillFed is a federation that covers four disciplines, i.e. pool, snooker, carom, and billiard 3 cushions. The federation used to act upon these four disciplines. The marketing program has made clear that the BillFed should act upon target groups instead of on these disciplines. Therefore, the federation created a vision to reach youth, young adults, as also elderly people. Carrying out this new vision requires a market orientated structure (focus on target groups) instead of an internal orientated structure (focus on discipline groups). This new vision is created on an upper level (general board together with professional staff) in the organization. This federation also introduced a professional marketing position. Unfortunately, the underlying layers remain slightly passive and are not willing to work along the new structures, which mean that the new structures have not been diffused across the whole organization. Interest dissatisfaction, value commitments and power dependencies are the problematic dynamics. The JeuFed used to have a strong competition and tournament (internal) orientation, while many jeu-de-boules players play the game just for fun. The marketing program has created the insight that the just-for-fun players are also an important target group. Hence, 3 projects are developed to make club membership more attractive for all jeu-de-boules players. Since the federation never worked with projects before, they just found out that implementing projects such as these requires new structures. The JeuFed has just arrived in the pre-institutionalized phase, still far away from the semi-institutionalized chapter. Power dependencies and a lack of capacity for change are influencing dynamics in this case. Discussion Although it is already 1½ years ago that Dutch NSFs finished their marketing program, in none of the described cases the new structures have reached the semi-institutional stage. These new structures or actions are not yet diffused across the organizations, and the old structures are not eroding. In all three cases another combination of endogenous dynamics are influencing the process of organizational change. Continuing research is needed to find out whether these federations will ever reach the next stage of institutionalization and which dynamics will play an important role.
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The SynergyS project aims to develop and assess a smart control system for multi-commodity energy systems (SMCES). The consortium, including a broad range of partners from different sectors, believes a SMCES is better able to incorporate new energy sources in the energy system. The partners are Hanze, TU Delft, University of Groningen, TNO, D4, Groningen Seaports, Emerson, Gain Automation Technology, Energy21, and Enshore. The project is supported by a Energy Innovation NL (topsector energie) subsidy by the Ministry of Economic Affairs.Groningen Seaports (Eemshaven, Chemical Park Delfzijl) and Leeuwarden are used as case studies for respectively an industrial and residential cluster. Using a market-based approach new local energy markets have been developed complementing the existing national wholesale markets. Agents exchange energy using optimized bidding strategies, resulting in better utilization of the assets in their portfolio. Using a combination of digital twins and physical assets from two field labs (ENTRANCE, The Green Village) performance of the SMCES is assessed. In this talk the smart multi-commodity energy system is presented, as well as some first results of the assessment. Finally an outlook is given how the market-based approach can benefit the development of energy hubs.
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VHL University of Applied Sciences (VHL) is a sustainable University of AppliedSciences that trains students to be ambitious, innovative professionals andcarries out applied research to make a significant contribution to asustainable world. Together with partners from the field, they contribute to innovative and sustainable developments through research and knowledge valorisation. Their focus is on circular agriculture, water, healthy food & nutrition, soil and biodiversity – themes that are developed within research lines in the variousapplied research groups. These themes address the challenges that are part ofthe international sustainability agenda for 2030: the sustainable developmentgoals (SDGs). This booklet contains fascinating and representative examplesof projects – completed or ongoing, from home and abroad – that are linked tothe SDGs. The project results contribute not only to the SDGs but to their teaching as well.
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The municipality of Apeldoorn had polled the interest among its private home-owners to turn their homes energy neutral. Based on the enthusiastic response, Apeldoorn saw the launch of the Energy Apeldoorn (#ENEXAP) in 2011. Its goal was to convert to it technically and financially possible for privately owned homes to be refurbished and to energy neutral, taking the residential needs and wishes from occupants as the starting point. The project was called an Expedition, because although the goal was clear, the road to get there wasn’t. The Expedition team comprised businesses, civil-society organisations, the local university of applied sciences, the municipality of Apeldoorn, and of course, residents in a central role. The project was supported by Platform31, as part of the Dutch government’s Energy Leap programme. The #ENEXAP involved 38 homes, spread out through Apeldoorn and surrounding villages. Even though the houses were very diverse, the group of residents was quite similar: mostly middle- aged, affluent people who highly value the environment and sustainability. An important aspect of the project was the independent and active role residents played. In collaboration with businesses and professionals, through meetings, excursions, workshops and by filling in a step- by-step plan on the website, the residents gathered information about their personal situation, the energy performance of their home and the possibilities available for them to save and generate energy themselves. Businesses were encouraged to develop an integrated approach for home-owners, and consortia were set up by businesses to develop the strategy, products and services needed to meet this demand. On top of making minimal twenty from the thirty-eight houses in the project energy neutral, the ultimate goal was to boost the local demand for energy- neutral refurbishment and encourage an appropriate supply of services, opening up the (local) market for energy neutral refurbishment. This paper will reflect on the outcomes of this collective in the period 2011-2015.
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Hoe integreer je Maatschappelijk Verantwoord Ondernemen (MVO) in het vakgebied van de bedrijfseconoom en wat betekent dit voor de opleiding? Dit is een centrale vraag van het lectoraat Duurzaam Financieel Management – de kenniswerkplaats van de Hanzehogeschool Groningen.In de afgelopen jaren heeft het lectoraat kennis verworven over de mogelijkheden om MVO en het beroep van de controller met elkaar te verbinden. Deze kennis wordt hierbij gedeeld om als basis te dienen voor verdere ontwikkeling.
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This collection of articles contains contributions to the research project ‘From Prevention to Resilience’ (FPtP). In this project, the research team has generated insights and tools for designers, policymakers, and other professionals to contribute to more resilient cities and neighborhoods. The point of departure was public space as a site for intervention, while learning from the ongoing developments revolving around the Covid-19 pandemic. During the early phases of the pandemic, governments initially focused on preventing the virus from spreading. Public spaces came to be seen as potential places for contamination. In response, fences, markings, and barrier tapes were put into place to orchestrate people’s movement and promote physical distance. With our research project, we explored the role that public space could play besides such often ad hoc preventive measures. What other challenges can public space tackle with regard to the various shocks and stressors that hit cities and neighborhoods, now and in the future? And how to tackle these challenges in an integral way? An integral approach to designing public spaces involves many disciplines, and it is to a great extent dependent on local governments’ take on public spaces. To this end, we asked relevant experts to share their disciplinary reflections on a design perspective we have developed in the FPtP project, called Human / Non-Human Public Spaces. An earlier version of this design perspective was handed over to experts to provide feedback from an urban climate adaptation perspective and from a governance and cultural change perspective. Stephanie Erwin and Jeroen Kluck provide concrete feedback on the design perspective and offer a discussion in relation to the field of urban climate resilience. Alex Straathof offers an essayistic text in which he reflects on some of the key notions of the design perspective, reflecting on some of the key notions of the design perspective based on cultural theory and his experience with interventions on the neighborhood level. In parallel, we commissioned two independent experts in the field of spatial development and governance to make a preliminary analysis of the impact of COVID-19 on the government perspectives on public spaces. Both experts were given the same question, but they applied different methods. Hugo Verschoor Plug conducted an analysis on two national policy documents and six ‘omgevingsvisies’ – i.e., strategies on spatial planning and the environment – of large and middle-sized cities: Amsterdam, Breda, The Hague, Groningen, Rotterdam and Zwolle. Denise Vrolijk was asked to interview professionals from a cross-section of Dutch Cities in order to obtain their perspectives on how local governments viewed the role of public spaces in relation to resilience. Together, these analyses provide an overview of the current state of affairs in public space and urban resilience. We thank the authors for sharing their expertise and insights and thereby contribute to the FPtR project. This project is funded by The Netherlands Organization for Health Research and Development (ZonMw), part of the subsidy round ‘COVID 19: Maatschappelijke Dynamiek’, project nr. 10430032010029.
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In our paper we want to investigate the question whether it will make sense for regions to compete for new high-tech industries to settle down in their region. The justification for giving subsidies is based on the general believe in politics that attracting high-technology firms will cause positive externalities in the sense of Arrow (1962) and of course will directly create working places and an additional tax revenue in the long run. Additionally, it is a general believe in politics that competition between regions will enhance the efficiency of local authorities and local administration. At the moment such new high technologies are bio-technology firms, ICT firms, nanotechnology firms etc.
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