New technology and disruptive developments in themed entertainment.
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De effectiviteit van transmedia storytelling in themed entertainment: Vooral besluitvormings- of belevingseffect?
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Building the Buzzword Bingo!
In this session, a buzzword bingo was built collaboratively with representatives of the themed entertainment industry.
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Video games and the value of entertainment
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Video games and the value of entertainment
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Do Narrative Engagement and Recipients’ Thoughts Explain the Impact of an Entertainment-Education Narrative on Discouraging Binge Drinking?
Previous research suggests that narrative engagement (NE) in entertainment-education (E-E) narratives reduces counterarguing, thereby leading to E-E impact on behavior. It is, however, unclear how different NE processes (narrative understanding, attentional focus, emotional engagement, narrative presence) relate to different thought types (negative or positive; about the narrative form or about the target behavior) and to E-E impact. This study explores these relations in the context of alcohol binge drinking (BD). Participants (N = 172) watched an E-E narrative showing negative BD consequences, thereby aiming to discourage BD. The main findings were that the E-E narrative had a positive impact on discouraging BD on almost all assessed BD determinants such as beliefs and attitude. It was shown that attentional focus, emotional engagement, and narrative presence were associated with BD-discouraging impact, albeit on different BD-related determinants. No evidence was found that negative thoughts about BD mediated these associations. From this, we conclude that attentional focus, emotional engagement, and narrative presence were important for E-E impact but that negative thoughts about BD did not play a role therein. The study’s empirical and practical implications are discussed.
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The Future of Zoos
This research concerning the experience and future of zoos was carried out from 2011-2012 and takes regional ideas concerning Zoo Emmen as well as global visions into account. The research focuses partly on Zoo Emmen, its present attractions and visitors while also comparing and contrasting visions on the future in relationship to other international zoos in the world. In this way, remarkable experiences and ideas will be identified and in the light of them, it can serve as inspiration for stakeholders of zoos at large.
The main research subject is a look at the future zoos in view of:
The Zoo Experience – an international experience benchmark;
The Zoo of the Future – a Scenario Planning approach towards the future;
The virtual zoo - zoo’s in the internet domain.
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Theme parks and happiness
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Revolutionizing our understanding of immersion
Immersion is a concept that is frequently used in themed entertainment. Yet, while we all have an intuitive understanding of what immersion is, most industry members regard it as a fuzzy concept. I would like to give an overview of what the scientific literature has to say about immersion, where the concept is also being regarded as ill-defined. To tackle this conceptual unclarity, I would like to revolutionize the discussion by proposing a psychological framework to better understand immersion by drawing from the theory of play. Practical implementations will be included to make the framework useful for practitioners as well.
