Against the backdrop of the United Nations’ Sustainable Development Goal 3, good health and wellbeing, this paper reports on a study that examined how outdoor guides perceive their role in facilitating the psychological wellbeing of tourists who consume slow adventure experiences. These experiences, such as canoeing, stargazing or foraging, are characterised by a slower passage of time, immersion in the natural world and a sense of belonging to small social groups. Grounded in research on wellbeing from a positive psychology perspective, the study utilised semi-structured, in-depth, interviews with ten outdoor adventure guides in the Scottish Highlands and Islands. Following a hermeneutic interpretive approach to analyse the interview transcripts, the findings revealed how perceptions of time, meaningful moments and a sense of togetherness are choreographed by slow adventure guides to shape tourists’ psychological wellbeing through immersive guided experiences, ultimately helping tourists to re-establish a much-yearned-for connection with nature. The study adds to tourism, wellbeing and sustainability literature by providing new perspectives on psychological wellbeing through guided slow adventures. In particular the findings contribute to positive tourism, or tourism and positive psychology field of research, by revealing how mindful and eudaimonic visitor experiences are organised by adventure tour guides in natural settings.
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This paper proposes an epistemological transition based on Edgar Morin's complexity paradigm to analyse authenticity in a complex tourism environment, avoiding fragmentation, and integrating relevant actors and relationships. The results show that storytelling is an important element of these tourism experiences, legitimising and unifying the authenticity of the experience and relating objects, social environment and individual experiences. The size of the tour groups and the rigidity of the itinerary were important elements for constructing authenticity. Tourists, service providers and government bodies all directly or indirectly participate as co-creators, making the perception of authenticity a constant negotiation between the elements of the experience and the actors involved in it.
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Emotions embody the value in tourism experiences and drive essential outcomes such as intent to recommend. Current models do not explain how the ebb and flow of emotional arousal during an experience relate to outcomes, however. We analyzed 15 participants’ experiences at the Vincentre museum and guided village tour in Nuenen, the Netherlands. This Vincent van Gogh-themed experience led to a wide range of intent to recommend and emotional arousal, measured as continuous phasic skin conductance, across participants and exhibits. Mixed-effects analyses modeled emotional arousal as a function of proximity to exhibits and intent to recommend. Experiences with the best outcomes featured moments of both high and low emotional arousal, not one continuous “high,” with more emotion during the middle of the experience. Tourist experience models should account for a complex relationship between emotions experienced and outcomes such as intent to recommend. Simply put, more emotion is not always better.
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Purpose: This paper aims to present the findings from a European study on the digital skills gaps in tourism and hospitality companies. Design/methodology/approach: Mixed methods research was adopted. The sample includes 1,668 respondents (1,404 survey respondents and 264 interviewees) in 5 tourism sectors (accommodation establishments, tour operators and travel agents, food and beverage, visitor attractions and destination management organisations) in 8 European countries (UK, Italy, Ireland, Spain, Hungary, Germany, the Netherlands and Bulgaria). Findings: The most important future digital skills include online marketing and communication skills, social media skills, MS Office skills, operating systems use skills and skills to monitor online reviews. The largest gaps between the current and the future skill levels were identified for artificial intelligence and robotics skills and augmented reality and virtual reality skills, but these skills, together with computer programming skills, were considered also as the least important digital skills. Three clusters were identified on the basis of their reported gaps between the current level and the future needs of digital skills. The country of registration, sector and size shape respondents’ answers regarding the current and future skills levels and the skills gap between them. Originality/value: The paper discusses the digital skills gap of tourism and hospitality employees and identifies the most important digital skills they would need in the future.
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