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Restrictions are lifted: The effect of risk perception of COVID-19 on future travel intentions of Dutch travelers.

Travel psychology (in Persian)

The section - Travel Psychology - contains 3 chapters. Chapter 1 starts by listing different types of travel constraints facing all citizens. For travelers who negotiate their travel constraints and are able to travel, two seminal models for tourism motivations are reviewed. First, the pull and push factors are mentioned along with examples. In a second model, travel motivations are categorized into traveling to gain something and, travelling to get away from something.After reviewing various travel constraints and motivations, Chapter 1 continues by discussing how travelers’ mood and tendencies at any given time could affect the type of travel destination they pursue – historical vs. natural vs. manmade; warm vs. cold; urban vs. country; crowded vs. quiet; familiar vs. novel vs arousing; and, the type of experiences and activities travelers pursue on their vacation. Also, the relationship between less dynamic personality traits and travel decision-makings are discussed: who to travel with, where to stay, what to do; perceived risks; and information seeking behavior. Chapter 1 ends by discussing how travel service providers could play a significant role in helping customers make more informed and authentic decisions that would eventually feed their psychological needs, wants, and wellbeing. This wellbeing perspective to travel is contrasted with a service quality and money-driven perspective in tourism industry and research. Chapter 2 starts by reviewing the fundamentals of the science of positive psychology, defining wellbeing, happiness, and quality of life, and how tourism could be accounted as one element linked to all the above. A page is dedicated to memorable tourism experiences and its different dimensions such as hedonic and eudaimonic experiences, and how some of these memorable experiences positively impact travelers’ subjective wellbeing. In the core of chapter 2, travelers’ diverse needs are discussed under: (a) physiological needs such as quality and attractive local food and drinks, physical activity, and adequate sleep on vacations; (b) mental needs including topics such as expressing emotions before, during, and after vacation, causes and fluctuations of emotions; mood regulations on vacations; mindfulness; technology use; stress recovery mechanisms during vacations namely relaxation, detachment, control, mastery; and optimal challenge and flow states for individuals and group of travelers; (c) interpersonal needs of the traveler including interaction with host community, service providers, and other travelers, e.g., joint experiences of romantic partners and family members. Throughout chapter 2, how service providers and experience designers could more effectively monitor, identify, and address these physiological, mental, and social needs are thoroughly discussed. Moreover, evidence and research-based travel tips are offered to general travelers for observing, attending to, appreciating, and enhancing positive emotions during the anticipation phase of a vacation, during the actual trip, on the way home, and up to two weeks post-vacation. A small section at the end of Chapter 2 is devoted to the psychology of holidays and staycations for employees with stressful jobs. Chapter 3 discusses how small occasions during vacations can accumulate and sometimes have long-term psychological effects on travelers. This chapter reviews the psychological of souvenirs, savoring, and photography on vacations. It continues by talking about the concepts of self-awareness, learning, growth, meaning and transformation, related to vacations, using examples. Chapter 3 ends by encouraging travel planners and designers to invest in long-term benefits of vacations.This handbook contains a total of 42 chapters on a range of topics aimed at educating employees at tourism service providers in Iran. This book is in press and distribution, and will be the official source for the national exam for the national travel agency certification in Iran. Topics of this book include the following: tour design and operations, travel psychology, air travel, tour marketing, human resource management, accounting, travel technology, travel start-ups, strategic management, and ethics.

Taking a "Peak" at Leisure Travelers' Positive Emotions

There is ample evidence to suggest that positive emotions lead to valuable life outcomes. This study examines daily positive emotion development before, during, and after a leisure travel experience. The study measured positive emotions on a daily basis in 25 mature adult participants before, during, and after two leisure travel experiences. Consistent with the "peak" model in previous research, positive emotions overall-and joy and interest in particular-increased before leisure travel, were elevated during travel, and declined afterward. Implications for practice include managing positive emotions before and after leisure travel. Future research should consider positive emotions in other populations and other leisure experiences.

Internal LOC in pro-environmental behavior

The hospitality industry contributes significantly to global climate change through its high resource consumption and emissions due to travel. As public pressure for hotels to develop sustainability initiatives to mitigate their footprint grows, a lack of understanding of green behavior and consumption of hotel guests hinders the adoption of effective programs. Most tourism research thus far has focused on the ecotourism segment, rather than the general population of travelers, and while research in consumer behavior shows that locus of control (LOC) and guilt can influence guests’ environmental behavior, those factors have not been tested with consideration of the subjective norm to measure their interaction and effect on recycling behavior. This study first examines the importance of internal and external LOC on factors for selecting hotel accommodation and the extent of agreement about hotel practices and, second, examines the differences in recycling behavior among guests with internal versus external LOC under levels of positive versus negative subjective norms and feelings of low versus high guilt.

Motivations of global Millennial travelers.

The willingness of Dutch travelers to travel pro-environmentally post-COVID-19.

This study aims to investigate the pandemic’s effect on Dutch travelers’ future behavioral willingness to travel eco-friendly. The conceptual framework includes the Norm-Activation Model (NAM), behavioral willingness to pro-environmental travel, economic sacrifices theory, and risk perception. These factors have proved to influence pro-environmental travel behavior (PETB) in a during-crisis world. This research contributes to filling intriguing gaps in the literature on the effect of COVID-19 on the future Pro-Environmental Travel Behavior (PETB) of Dutch travelers. The research process involved an online self-administered method created with one of the leading research and web-based survey tools, Qualtrics. Respondents (329) filled out the questionnaire. The results revealed that the pandemic affected the willingness of travelers to travel pro-environmentally. COVID-19 as a disease is not necessarily seen as a threat, while the long-lasting impacts that COVID-19 brings are seen as a threat. Most Dutch travelers are more concerned about the economic and long-term health consequences of the virus than they are about contracting or dying from it. The majority of individuals are concerned about climate change and feel responsible for it.