This chapter examines current branding trends in significant Asian markets, namely Japan, South Korea, and India, with a special focus on one emerging branding nation, China. No generalizations towards the whole of Asia can be drawn from this research. However, research identified some aspects in the field of branding that have occurred in different Asian markets at different times. For example, the development of branding as a management strategy followed benefit-driven product management in both Japan and South Korea some decades ago. This development can now be witnessed in selected industries in China. Whether or not other Asian nations show similar developments (e.g. Indonesia) would be a topic for further investigation. Nevertheless, the following four Asian branding trends serve as the main outcomes of this research: extending the corporate brand into new fields of business, extending the corporate brand into diverse product categories, acquisition of Western brands by Asian investors and top-management support in brand building.
This book explores fundamental socio-economic trends that are radically changing perspectives on the relationship between people and the world around them. Focusing on the principles of sustainability, circularity and inclusivity, it illustrates how these trends form the breeding ground for a new economy embodying a logic of collectiveness.Expert contributors highlight six specific global developments that are contributing to societal transition: digitalization, circularity, the bio-based economy, sharing, self-production, and the internet of things and services. They demonstrate how these trends question the foundations and social contracts underlying the current linear economy. They identify a new generation of business models based on key features including intra-organisational collaboration, transparency, and high-level coordination to ensure economic developments contribute to a fair society. Through an analysis of how these trends may develop going forward, they provide innovative recommendations for strategy and policy development alongside a conceptual toolbox for realising the economy of the future.Framing the Economy of the Future is an essential resource for students and scholars of economics, business and sustainable development. It is also an invaluable guide for professionals in public administration and strategic management.
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Ukrainian translation of the book "Trends and developments in the renewable energy sector in Ukraine. opportunities and threats for using biomass in the energy transition", https://doi.org/10.14261/7E148673-BB0F-4411-A764DC266F2D2AAD
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The overall purpose of this consultancy was to support the activities under the Environmental Monitoring and Assessment Programme of the UN Economic Commission for Europe (UNECE) in developing the 7th pan-European environmental assessment, an indicator based and thematic assessment, implemented jointly with the United Nations Environment Programme (UNEP) and in support of the 2030 Agenda for Sustainable Development. The series of environmental assessments of the pan-European region provide up to-date and policy-relevant information on the interactions between the environment and society. This consultancy was to:> Draft the input on drivers and developments to chapter 1.2 of the assessment related to the environmental theme “4.2 Applying principles of circular economy to sustainable tourism”.> Suggest to UNECE and UNEP the most policy relevant indicators from UNECE-environmental, SDG indicators and from other indicator frameworks such as EEA or OECD for the environmental theme for the sub-chapter 4.2.> Assess the current state, trends and recent developments and prepare the substantive part of sub-chapter 4.2 (summary - part I) and an annex (part II) with the detailed analysis and findings.
Supermarkets are essential urban household amenities, providing daily products, and for their social role in communities. Contrary to many other countries, including nearby ones, the Netherlands have a balanced distribution of supermarkets across villages and urban neighbourhoods. However, spatial supermarket patterns, are subject to influential developments. First, due to economies of scale, there is a tendency for supermarkets to increase their catchment areas and to disappear from peripheral villages. Second, supermarkets are now mainly located in residential areas, although the urban periphery appears to be attractive for the retail sector, perhaps including the rise of hypermarkets. Third, today, online grocery shopping is still lagging far behind on other online shopping products, but a breaks through will dilute population support for in-store supermarkets and can lead to dramatic ‘game changer’ shifts with major spatial and social effects. These three important trends will reinforce each other. Consequences are of natural community meeting places at the expense of social cohesion; reduced accessibility for daily products, leading to more travel, often by car; increasing delivery flows; real estate vacancies, and increasing suburban demand increase for retail and logistics. Expected changes in supermarket patterns require understanding, but academic literature on OGS is still scarce, and does hardly address household behaviour in changing spatial constellations. We develop likely spatial supermarket patterns, and model the consequences for travel demand, social cohesion and real estate demand, as well as the distribution between online and in-store grocery shopping, by developing a stated preference experiment, among Dutch households.
Bicycle manufacturing currently falls behind the fast technological developments in automotive industries. We propose to design, develop and test a smart cycling eco-system where bicycles communicate in realtime with each other, and with the urban transport infrastructure (e.g. traffic lights) to optimize the use and improve traffic safety, economical value, and efficiency. This require technologies and mechanisms to allow monitoring the bike, understanding the cyclist and the context, as well as data sharing between cyclists, industry, service providers, government, and urban planners. The new eco-system can drive decision-making, behaviour incentivisation, and ultimately investment, across government, and beyond. A key ingredient is an AI-enabled IoT ecosystem in which data is securely collected, shared, processed in combination with other data sources, and made available to establish new services. This allows to reliably identify relevant events (like dangerous situations), detect trends (like decreasing performance of components, allowing maintenance to be performed in time), and give new insights to the user (such as health and performance).
