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A good reason to buy

Today, consumers expect companies to be socially responsible. However, the literature is undecided about the effects of communicating one's corporate social responsibility activities to consumers. This raises the question of how sustainability-driven companies can best advertise their products to stimulate ethical consumption: using self-benefit frames, where the main beneficiary is the consumer, or using other-benefit frames, where the main beneficiary is a third party. Using three experiments, this study examines the effect of other-benefit (vs. self-benefit) advertising frames on consumers' impulse purchases from sustainability-driven companies. Increasing impulse purchases can help such companies to strengthen their competitive positions. Additionally, it is studied to what extent two types of justification (moral versus deservingness) explain the proposed effect of advertising frames. The results show that only other-benefit frames affect impulse buying behavior, both directly, as mediated by moral justification. This study's insights may help sustainability-driven companies to decide on their advertising strategies by providing evidence that other-benefit-framed advertisements are more effective in enhancing impulse purchases than self-benefit-framed advertisements.

De mythe van de PDCA cyclus

De PDCA- of Demingcyclus is het hart van de kwaliteitskunde en heeft haar nut bewezen. Het is echter geen panacee, datin alle culturen en op alle tijden even bruikbaar is. Met nanme in andere dan westerse culturen in tijden van snelle veranderingen voldoet Plan-Do-Check-Act niet.

Positive Behavior Support in sport clubs in the Netherlands: first experiences

Sports constitute a basis of fun for many (young) people and can contribute to important social developments. Sport can also yield opposite results:: arrogance, bullying, (sexual) intimidation, discrimination. Effects are largely influenced by the context of (youth) sport participation. In facing the reality of organized sport, creating a safe and pedagogical environment is not a priori inherent in sports. Many sports associations and clubs still primarily and too often focus on issues like schedules, organizing training and competitions, being financially sound and ensuring the continuity of their organizations. Specific policies for the prevention of harassment and abuse in sport hardly ever reach a local level. Experts speak of an implementation issue. In search for innovative approaches, Positive Behavior Support (PBS) was also introduced in the sport context. In this article, the preliminary evaluation of first experiences with PBS in local sport clubs (which are mostly run by volunteers) is described on the basis of seven insights. Conclusions can be drawn that PBS can be a guiding principal in sport clubs with organizational strength, although it needs specific translation within the context of sport. Further research is required to determine those significant adjustments.

Consistency of CEO behavior in CSR

Psychological contracts, unethical behavior and organizational deviance: going beyond the breach narrative

You scratch my back, I’ll scratch yours: Unethical pro-organizational behavior and deviance in response to different psychological contract states

In this multi-study paper, we integrate Social Exchange Theory and the discretionary workplace behavior literature. Specifically, we posit that by breaching their psychological contract (PC) obligations, organizations may trigger negative reciprocity, which in turn may increase deviant behavior. Moreover, we posit that by fulfilling their legitimately PC obligations, organizations may trigger positive reciprocity, which in turn may increase unethical pro-organizational behavior. Across two studies (3-wave field study with traditional breach measure and 2-wave field study with expanded breach measure and polynomial regression), we found repeated evidence for our hypotheses. Specifically, we found that PC breach (Study 1) and PC under-fulfillment (Study 2) are positively related to the enactment of organizational deviance via negative reciprocity. Furthermore, we found that PC fulfillment (Study 1) and high absolute levels of PC fulfillment (Study 2) are positively related to unethical pro-organizational behavior via positive reciprocity. Implications for theory and practice are discussed.