This research investigates to what extent lecturers at universities of applied sciences do regard differentiated rewards—intended to develop and/or display professionalism—to be fair, and to what extent, and in which form, do these stimulate their willingness to (further) professionalise and/or display professionalism. This was a case study research design, and a factorial survey measurement technique was used to collect data. We argue that lecturers believe it is fair that forms of differentiated rewards are used and applied in order to have them develop and/or display more professionalism. Especially the viewpoints/practices that relate to coordination, consultation, and consideration for personal circumstances have an influence on the justice perceived. This paper contributes to the HRM literature confirming that lecturers appreciate financial stimuli enhancing their professionalism; however, elements such as consultation, respect, coordination, and communication are appreciated even more. It appeals to HRM to design new practices which have more stimulating effect on personal and professional growth in subject-specific knowledge.
This research investigates to what extent lecturers at universities of applied sciences do regard differentiated rewards(intended to develop and/or display professionalism)to be fair, and to what extent, and in which form, do these stimulate their willingness to (further) professionalise and/or display professionalism. This was a case study research design, and a factorial survey measurement technique was used to collect data. We argue that lecturers believe it is fair that forms of differentiated rewards are used and applied in order to have them develop and/or display more professionalism. Especially the viewpoints/practices that relate to coordination, consultation, and consideration for personal circumstances have an influence on the justice perceived. This paper contributes to the HRM literature confirming that lecturers appreciate financial stimuli enhancing their professionalism; however, elements such as consultation, respect, coordination, and communication are appreciated even more. It appeals to HRM to design new practices which have more stimulating effect on personal and professional growth in subject-specific knowledge.
Since 2016, the Amsterdam Dapperbuurt in the East of Amsterdam, has its own Zero Waste Lab (ZWL), a collection and recycle centre for separated household waste. Drawing on the specific case of wood as a waste-stream, the project Circulair Wood for the Neighbourhood supports the ZWL (initiative of the foundation De Gezonde Stad) realizing two of their ambitions: (A) to transition from recycling to up-cycling; (B) to transition from awareness raising to social engagement and shared ownership. The project is a partnership between the ZWL, the Amsterdam University of Applied Sciences (Research Group Psychology for Sustainable Cities & Research Group Digital Production) and Verdraaid Goed (a Rotterdam based company up-cycling devalued materials by research and design). The project Circulair Wood for the Neighbourhood contains three components/sub-projects, 1) research on the wood waste stream and possibilities for production; (2) research on design possibilities, and (3) research on stakeholder involvement. This is the final report of the sub-project stakeholder involvement led by the research group Psychology for Sustainable Cities. This sub-project specifically examined the psychology behind the decision making process of residents to hand in (or not) separated household wood waste to the ZWL in the neighbourhood of the Dapperbuurt and proposes possible interventions.
The production, use, disposal and recovery of packaging not only generates massive volumes of waste, it also consumes raw materials, water and energy (Fitzpatrick et al. 2012). Simultaneously, consumers have shown an increasing interest in products incorporating sustainable and social attributes (Kletzan et al., 2006). As a result, environmentally friendly packaging, also called ecofriendly or sustainable packaging, has become mainstream. In this context, packaging is more than just ensuring the product's protection and easing transportation, it is also a communicative tool (Palmer, 2000) and it becomes associated with multiple drivers of the purchasing process. Consequently, companies face pressure to innovate responding to consumer demands, and focusing on sustainable solutions that reduce harmful materials and favour green alternatives for both, the product and the packaging. Although the above has triggered research on consumer choice for sustainable products and alternatives on sustainable packaging, the relation between sustainable packaging and consumer behaviour remains underexplored. This research unpacks this relationship, i.e., empirically verifies which dimensions (recyclability, biodegradability, reusability) of sustainable packaging are perceived and valued by consumers. Put differently, this research investigates consumer behaviour towards the functions of sustainable packaging in terms of product protection, convenience, reliability of information and promotion, and scrutinises the perceived credibility of the associated ethical responsibility claims. It aims to identify those packaging materials and/or sustainability characteristics perceived as more sustainable by consumers as well as the factors influencing actual consumer choice towards sustainable packaged products. We aim to gain more insights in the perceptual frame that different types of consumers apply when exposed to sustainable packaging. To this end, we will make use of revealed preference methods to measure consumer valuations of sustainable packaged products. This game-theoretic approach should provide a more complete depiction of consumers' perceptions and preferences.
We propose to do an experimental study in which we will use 360 video and still photo simulations that portray varying levels of crowding. Simulations will be presented to 25 student participants and 25 older adult participants (65+; a lucrative tourist segment) in an experimental setting while signals of their emotional responses are recorded from their brain (EEG) and body (skin conductivity and heart rate) at our Experience Measurement Lab. A questionnaire will measure their intent to recommend and their willingness to pay for the ‘experiences’ (simulations) they have viewed. Analyses will determine optimal levels of crowding for the quality of the tourist experience, but also for income at the destination, accounting for the fact that a more crowded destination features more potential sources of income (visitors), but each a (possibly) different level of willingness to pay, including potential implications for local tourist taxes. Models will also account for possibly different processes in the two different age groups. Furthermore, modelling word-of-mouth/mouse marketing based on intent to recommend will also make it possible to predict how crowding affects demand long-term. Partner: KU Leuven.
De duurzaam geteelde varianten van groente, fruit en vis zijn duurder. Dat vinden consumenten best lastig. Je moet betalen voor duurzamere teelt, en daar is de consument maar tot op (te) beperkte hoogte toe bereid. Ziet hij of zij de waarde ervan wel? Doel Consumenten die bereid zijn krijgen een ‘fair price’ te betalen voor duurzaam geproduceerde voedingsproducten door een verhoogde waardebeoordeling. Dit maakt continue investeringen in de verduurzaming van de productieketens mogelijk. Resultaten Tumbleweed leidt tot de ontwikkeling van een conceptueel kader (werknaam ‘Consumer Sustainability Value Perception’ model) van waaruit empirisch onderzoek naar innovatieve creatieve interventies opgezet en uitgevoerd kan worden. Volg het project via onze nieuwsbrief (aanmelden kan via onderstaande button). Looptijd 01 december 2022 - 30 november 2023 Aanpak Het project bestaat uit drie fasen: In fase 1 wordt wetenschappelijke- en praktijkkennis verzamelt over de totstandkoming van waardebeoordeling, als input voor het ontwerp van het conceptuele model in Fase 2. Fase 3 kijkt richting een langere termijn met een doorwerkings- en onderzoeksprogramma, waar een breder consortium bij betrokken zal zijn. Relevantie en doorwerking Specifiek bij de creatieve sector leeft de behoefte aan inzichten en oplossingen om waardebeoordeling te kunnen verhogen binnen de duurzame voedingssector. Daarnaast is het goed voor het arbeidspotentieel van studenten als zij actuele kennis op gebied van prijs en waarde in duurzaamheidscontext opdien en toepassen. Het onderzoeksresultaat vormt de kickstart voor creatieve innovatie om de willingness to pay voor duurzame voedingsproducten bij consumenten te verhogen. Zo worden creatieve interventies kansrijker, want beter opgebouwd en onderbouwd.
