His expertise and his research interests are mainly in the field of arts and culture, and to a wider extent in the leisure and tourism industry:

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Consumer behaviour (customer loyalty, involvement, consumption motives)
Experience marketing (consumer experiences, value creation, customer journey)
Customer Relationship Management (analytics, communication campaigns, relationship strategies).

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Dr. Pieter de Rooij (1968) has a strong focus during 25 years in (experience) marketing and CRM. He finished his PhD at Tilburg University in 2013 (Customer loyalty to performing arts venues). He worked in the industry for many years as a marketeer,

E-marketing in toerisme, cultuur en sport : ideeën voor het MKB

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