Pokémon Go, Facebook check-ins, Google Maps, public transport apps and especially smartphone apps are increasingly becoming traceable and locatable. As ‘check-in’, features in social media and games grow in popularity they pinpoint users in relation to everything else in the network, making physical context an essential input for online interactions. But what are the practical consequences of the increased proliferation of devices that can determine our location? Could one say that surveillance is already taken for granted as we passively provide our coordinates to others?