A culture change within an organization may be of
importance in this turbulent world. An assessment of the current and
desired cultural profiles can help estimate as to whether any changes are
required. In this study the organizational culture of a housing
association was examined from both the staff’s and external
stakeholders’ perspectives. How does the current culture compare with
the desired culture? Do the external stakeholders perceive the
organization’s culture in a similar way? Do the staff’s and external
stakeholders’ perceptions coincide with the organization’s intended
image? The results demonstrate that the external stakeholders’
perceptions of the organizational culture in this case study are similar to
those of the organization’s staff.