Chapter 3 aims to explore the factors for women’s low participation in community-based tourism in Bethlehem, identify the challenges for women’s participation, and highlight some initiatives that could be taken to enhance women’s participation and lead to women empowerment through tourism. The study undertaken is exploratory in nature applying qualitative methodology through in depth-interviews. Thirty semi-structured interviews were conducted with females and males involved in the tourism sector. The study involved participants from the private sector, the government, NGOs, and Palestinian women from local communities in the southern part of the West Bank (Bethlehem Governorate). The findings reveal that tourism projects do not take gender integration seriously. Culture and traditions, women’s social status, and Israeli occupation were factors that had a large impact on the limited participation of Palestinian women in community-based tourism projects.
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This commentary summarizes the conference held in Bethlehem from 30 April-1 May 2010 entitled 'Sumud and the Wall Conference'. It further explores the relationship between the (colonization of) life worlds of the Palestinian people and the tensions between life worlds and political systems. Finally it moves on to link the relevance of this to tourism and tourism development in Palestine.
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This study investigates customers’ perceptions of the notion of corporate social responsibility (CSR) and how such perceptions influence their consumption behavioural intentions and outcomes in the hospitality industry in Bethlehem, Palestine. The research study adopted a qualitative methodology using semi-structured interviews with fifteen tourists who stayed in Bethlehem hotels. This study reveals that customers view the different dimensions of CSR in their right and stand-alone constructs. Paradoxically, our study suggests that customer’s willingness to pay and loyalty were not influenced by understanding such a distinction as responsibilities. This study further reveals that the interaction between customers’ perceptions of CSR and contextual and situational factors such as trust, transparency and service quality can determine customer behavioural responses to the hotels’ CSR orientation. The study offers recommendations on practical measures that can be undertaken to influence and enhance customers’ responses to hotels’ CSR agenda. The paper finally ends by identifying the study’s limitations and avenues for further research.
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