Which value type promises more value in marketing communications?
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Brands, Values and Consumers. The importance of values in consumer behaviour
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The contribution of branded games for the LEGO ninjago brand narrative
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Value-based conflicts experienced by junior design professionals in collaborative practice
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Human values as added value (s) in consumer brand congruence
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Brand Positioning
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The importance of values for brand purchase
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Organizing local ‘green’ entrepreneurship
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De brand in Waalre: crisis- en business continuity management
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Alliance for Responsible Denim
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AR BRAND MODEL
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Beyond CSRD Compliance: A Key to Unlocking More Value for Hotels, the Environment, and Society
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Circular Wood for the Neighbourhood
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Developing Sustainable HRM Practices for the Recruitment and Retention of Early Career Professionals in the Dutch Hospitality Industry
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Ruimte Creëren voor Creatieve Ruimte
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The Network is the Message
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