This study analyses the impact of destination competitiveness (DC) factors upon the competitive identity of Brazil as a Dutch holiday destination. The identification of a relevant set of DC factors represents an important pre-condition for assessing a specific destination's competitiveness with regard to its competitor set. The findings suggest that Brazil's performance on a range of DC factors is uneven, and significant performance gaps exist between Brazil and its closest competitors. As well as contributing to the currently scarce academic literature on Brazil's competitive identity, this article also indicates a number of directions for related future research.
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The present research explores the growing use of digital presence in indigenous community-based tourism (CBT) in Brazil, contributing to self-determination, financial security, and heritage sustainability. Conducted during the COVID-19 pandemic, when indigenous communities hindered access to villages and ceased on-site tourist activities, the study employs small-scale qualitative research, combining active and passive online methods. The thematic analysis identifies two main themes: [1] the digital bow–a tool for connection, resistance, and awareness; and [2] an exploration of how the pandemic ignited new digital interaction formats in terms of CBT. The findings indicate that during COVID-19, digital presence increased, enriching experiences with visitors. It highlights the potential impact of digital CBT in generating local income while promoting and preserving the community's cultural heritage. Despite challenges related to limited skills and resource access, the research underscores the value of digital ventures in crafting authentic touristic activities and fostering meaningful connections with tourists.
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The impact of perceived trustworthiness on love for news media brands needs further understanding, given that brand love brings significant business benefits. This article argues that perceived trustworthiness influences brand love for news media brands. More specifically, we explored the following: how much of the variance in brand love can be explained by the factors of perceived trustworthiness of a brand (integrity, benevolence, and ability), whether perceived trustworthiness relates differently to brand love in countries with different levels of trust in the media, and what is the relationship between political leaning and the perception of specific news media brands’ trustworthiness. The data were collected through an online survey in the Netherlands (N = 292) and Brazil (N = 239). Among the main findings, data indicated that brand love is influenced by perceived trustworthiness, and integrity is its best predictor. This study provides evidence of the importance of each factor of perceived trustworthiness for brand love, confirms the relation between political leaning and trust, and reveals the differences between these two countries.
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In years to come, the past decade will be characterized as one of revolt against liberalism. With the election of Barack Obama in 2008, liberalism appeared to reach new heights. But the year also marked what, to many, seemed like the beginning of the end. Election after election around the globe saw the rise of pundits, politicians, and parties, from across the political spectrum, that promised alternatives to liberalism’s broken promises. Soon enough, illiberal politicians dominated political discourse: Wilders in the Netherlands. Modi in India. Trump in the United States. Orbán in Hungary. Bolsonaro in Brazil.
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Documentary with the purpose to generate (international) awareness of the living conditions and struggles of the community of Bocaina (RJ – Brazil).
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