Tourism is on course to thwart humanity’s efforts to reach a zero carbon economy because of its high growth rates and carbon intensity. To get out of its carbon predicament, the tourism sector needs professionals with carbon literacy and carbon capability. Providing future professionals in the full spectrum of tourism-related study programmes with the necessary knowledge and skills is essential. This article reports on ten years of experience at a BSc tourism programme with a carbon footprint exercise in which students calculate the carbon footprint of their latest holiday, compare their results with others and reflect on options to reduce emissions. Before they start, the students are provided with a handout with emission factors, a brief introduction and a sample calculation. The carbon footprints usually differ by a factor of 20 to 30 between the highest and lowest. Distance, transport mode and length of stay are almost automatically identified as the main causes, and as the main keys for drastically reducing emissions. The link to the students’ own experience makes the exercise effective, the group comparison makes it fun. As the exercise requires no prior knowledge and is suitable for almost any group size, it can be integrated into almost any tourism-related study programme.
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Over the past few years the tone of the debate around climate change has shifted from sceptical to soberingly urgent as the global community has prioritised the research into solutions which will mitigate greenhouse gas emissions. So far this research has been insufficient. One of the major problems for driving public and private stakeholders to implement existing solutions and research new ones is how we communicate about climate change (Stoknes, 2014). There seems to be a lack of common language that drives the scientific community away from policymakers and the public. Due to this lack, it is hard to translate findings into viable and sustainable solutions and to adopt new climate-neutral economies and habits.
MULTIFILE
The building and construction industry, which is responsible for 39% of global carbon emissions, is far off track in achieving its net-zero emission targets. Product-service system (PSS) business models are one of the instruments used by the industry in the transition toward reaching these targets. A PSS business model is designed around an end-of-life solution that minimizes material usage and maximizes energy efficiency. It is provided to customers as a marketable set of products and services, jointly capable of fulfilling a customer’s needs. There are signals from practice however, that suggest that the implementation of this type of business model is falling behind. This study investigates this and seeks to identify key challenges and opportunities for sustainable PSS business models in the built environment. Using a grounded theory approach, data from 13 semi-structured interviews across five companies is used to identify challenges and opportunities that suppliers are facing in selling their products through PSS business models. Our preliminary data analysis points to nine challenges and opportunities for PSS business models. We discuss these in the context of the current economic transition toward a sustainable and circular built environment and provide suggestions for further research that could help to overcome resistance toward the implementation of PSS business models. The contribution of this research to researchers and practitioners is that it provides insights into the adoption of new business models in fragmented and competitive business environments.
MULTIFILE
