The age of digitisation: The influence of digital channels on customer experience and customer relationships
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Investigating the emergence of customer orientation by analyzing a co-creation servitization project between a Dutch supplier and a German customer.
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The role of immersive technology in Customer Experience Management
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New Perspectives on Customer Relationships: How Relational Models Influence Customer Experience and How They Are Activated
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The Personal Touch in Customer Contact: The Influence of a Personal Approach on Customer Relationships and Customer Experience
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The Complexity of Mapping Customer Needs... (and the Myth of a Unanimous Customer)
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Mastering Meaningful Customer Connections
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Engagement-based loyalty : the effects of social media engagement on customer loyalty in the travel industry
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Service Integrated Relationships (SIR): a strategic process framework for managing the customer as a resource
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Sannie van Boxtel
Lecturer
