Reducing energy consumption in urban households is essential for reaching the necessary climate research and policy targets for CO2 reduction and sustainability. The dominant approach has been to invest in technological innovations that increase household energy efficiency. This article moves beyond this approach, first by emphasising the need to prioritise reducing energy demand over increasing energy efficiency and, second, by addressing the challenge of energy consumption at the level of the community, not the individual household. It argues that energy consumption is shaped in and by social communities, which construct consciousness of the energy implications of lifestyle choices. By analysing a specific type of community, a digital community, it looks at the role that communication on online discussion boards plays in the social process of questioning energy needs and shaping a “decent lifestyle”. The article explores three social processes of community interaction around energy practices – coercive, mimetic, and normative – questioning the ways in which they contribute to the activation of energy discursive consciousness. In conclusion, the article reflects on the potential implications of these social processes for future research and interventions aimed at reducing energy demand. To illustrate how the three selected social processes influence one another, the article builds on the results of a research project conducted in Amsterdam, analysing the potential contribution of online discussion boards in shaping energy norms in the Sustainable Community of Amsterdam Facebook group.
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This book presents the results of the international research project CODALoop: Community Data Loop for Energy Conscious Lifestyles. It dissects the energy practices that make urban households demanding energy in their daily life and reveals the pathway towards reducing this energy demand.To unpack energy practices, the authors of this volume move away from efficiency problems studying the interaction between human and new technologies. Instead, they use a repertoire of different analytical instruments to study how interaction between humans, and between humans and data, change the social norms that shape energy needs.The volume offers a synthesis of a cross-disciplinary study of energy reduction carried out in three different countries through multiple methodological approaches. The project at the source of the book was funded under the Joint Program Initiative 'Urban Europe' and the ERA-net framework.
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