The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS). This research has explored how the stakeholders have experienced rebranding and how the rebranding has affected the brand identity, image and loyalty. A qualitative research method was used and data was gathered conducting semi-structured, face-to-face interviews with the students, staff and industry partners. The data illustrates that due to effective internal communication the employees were not affected by the rebranding. Nevertheless, the brand identity, image and loyalty did not have the same effect on the students and industry partners. Thus, it is recommended that HMS pay more attention to improving the communication, rebuilding and expansion of the brand identity.
MULTIFILE
This study evaluated the effect of single session email consultation (SSEC) on empowerment of parents. Practitioners in a control group (n = 19) received no training and practitioners in an experimental group (n = 21) were trained to use empowermentoriented techniques in online consultation. Parental empowerment was measured (n = 96) through a questionnaire based on the Family Empowerment Scale before and after receiving advice from a trained or a non-trained practitioner. Parents showed a significant increase in the subscale of self-confidence (Cohen’s d = 0.33). Study findings lend support to the feasibility of SSEC as a brief intervention to improve selfconfidence of parents. A training for practitioners did not influence the outcomes.
As a result of the changing notions of work schools are increasingly acknowledging that they have a strong responsibility to guide students not only in their academic growth, but also in their career development. This paper presents the result of a study about effects of teachers training on career dialogue promoting career competency development in students. For the quantitative part of the study, a quasi experimental research design is used to measure effects among 2500 students. Video-recordings of conversations are used for qualitative research. The results show only when the off-the-job training is followed by on-the-job coaching, the professionalizing proves to be effective on student level: students notice that the guidance conversations are more appreciative, reflective and activating and are about self image development, work and career actions. Also the observation on guidance conversations show that the conversations are more career related.
Om tegemoet te komen aan de eisen die gesteld worden aan werknemers in de huidig snel veranderende samenleving heeft de NHL Stenden Hogeschool gekozen voor een nieuw onderwijsconcept, namelijk Design Based Education (DBE). DBE is gebaseerd op het gedachtegoed van Design Thinking en stimuleert iteratieve en creatieve denkprocessen. DBE is een student-georiënteerde leeromgeving, gebaseerd op praktijk-, dialoog-, en vraaggestuurde onderwijsprincipes en op zelfsturend, constructief, contextueel en samenwerkend leren. Studenten construeren gezamenlijk kennis en ontwikkelen een prototype voor een praktijkvraagstuk. Student-georiënteerde leeromgevingen vragen andere begeleidingsstrategieën van docenten dan zij gewend zijn. Van docenten wordt verwacht dat zij studenten activeren gezamenlijk kennis te construeren en dat zij nauw samenwerken met werkveldprofessionals. Eerder onderzoek toont aan dat docenten, zelfs in een student-georiënteerde leeromgeving, geneigd zijn terug te vallen op conventionele strategieën. De overstap naar een ander onderwijsconcept gaat dus blijkbaar niet vanzelf. Collectief leren stimuleert docenten de dialoog aan te gaan met andere docenten en werkveldprofessionals met als doel gezamenlijk te experimenteren en collectief te handelen. De centrale vraag van het postdoc-onderzoek is het ontwerpen en ontwikkelen van (karakteristieken van) interventies die collectief leren van docenten en werkveldprofessionals stimuleren. Het doel van het postdoconderzoek is om de overstap naar DBE zo probleemloos mogelijk te laten verlopen door docenten te ondersteunen DBE leeromgevingen te ontwikkelen in samenwerking met werkveldprofessionals en DBE te integreren in hun docentactiviteiten. De onderzoeksmethode is Educational Design Research en bestaat uit vier fasen: preliminair onderzoek, ontwikkelen van prototypes, evaluatie en bijdrage aan de praktijk. Het onderzoek is verbonden aan het lectoraat Sustainable Educational Concepts in Higher Education en wordt hiërarchisch en inhoudelijk aangestuurd door de lector. Docenten, experts, werkveldprofessionals en studenten worden betrokken bij het onderzoek. Dit onderzoek kan zowel binnen als buiten de hogeschool een bijdrage leveren omdat steeds meer hogescholen kiezen voor een ander onderwijsconcept.
Micro and macro algae are a rich source of lipids, proteins and carbohydrates, but also of secondary metabolites like phytosterols. Phytosterols have important health effects such as prevention of cardiovascular diseases. Global phytosterol market size was estimated at USD 709.7 million in 2019 and is expected to grow with a CAGR of 8.7% until 2027. Growing adoption of healthy lifestyle has bolstered demand for nutraceutical products. This is expected to be a major factor driving demand for phytosterols. Residues from algae are found in algae farming and processing, are found as beachings and are pruning residues from underwater Giant Kelp forests. Large amounts of brown seaweed beaches in the province of Zeeland and are discarded as waste. Pruning residues from Giant Kelp Forests harvests for the Namibian coast provide large amounts of biomass. ALGOL project considers all these biomass residues as raw material for added value creation. The ALGOL feasibility project will develop and evaluate green technologies for phytosterol extraction from algae biomass in a biocascading approach. Fucosterol is chosen because of its high added value, whereas lipids, protein and carbohydrates are lower in value and will hence be evaluated in follow-up projects. ALGOL will develop subcritical water, supercritical CO2 with modifiers and ethanol extraction technologies and compare these with conventional petroleum-based extractions and asses its technical, economic and environmental feasibility. Prototype nutraceutical/cosmeceutical products will be developed to demonstrate possible applications with fucosterol. A network of Dutch and African partners will supply micro and macro algae biomass, evaluate developed technologies and will prototype products with it, which are relevant to their own business interests. ALGOL project will create added value by taking a biocascading approach where first high-interest components are processed into high added value products as nutraceutical or cosmeceutical.
The pace of technology advancements continues to accelerate, and impacts the nature of systems solutions along with significant effects on involved stakeholders and society. Design and engineering practices with tools and perspectives, need therefore to evolve in accordance to the developments that complex, sociotechnical innovation challenges pose. There is a need for engineers and designers that can utilize fitting methods and tools to fulfill the role of a changemaker. Recognized successful practices include interdisciplinary methods that allow for effective and better contextualized participatory design approaches. However, preliminary research identified challenges in understanding what makes a specific method effective and successfully contextualized in practice, and what key competences are needed for involved designers and engineers to understand and adopt these interdisciplinary methods. In this proposal, case study research is proposed with practitioners to gain insight into what are the key enabling factors for effective interdisciplinary participatory design methods and tools in the specific context of sociotechnical innovation. The involved companies are operating at the intersection between design, technology and societal impact, employing experts who can be considered changemakers, since they are in the lead of creative processes that bring together diverse groups of stakeholders in the process of sociotechnical innovation. A methodology will be developed to capture best practices and understand what makes the deployed methods effective. This methodology and a set of design guidelines for effective interdisciplinary participatory design will be delivered. In turn this will serve as a starting point for a larger design science research project, in which an educational toolkit for effective participatory design for socio-technical innovation will be designed.
