Zoekresultaten

Corporate Social Networking Platforms As Cognitive Factories

The day comes to an end. Tired of abiding to the rules of productivity you sit back, relax and prepare yourself for some hours of dolce fare niente on your social network of choice – you log into Facebook, Twitter, Instagram and are now ready to catch up with your friends, acquaintances, family et al. An advertisement for something vaguely familiar steals your attention. And then another one. You install AdBlock but still are bombarded with friendly requests to vote on some contest which requires you to like some company's page in order to proceed, or with delicious instafood from the fast food chain down your street. Oh wait, what is this? ‘23 surprising ways M&M's make your sex life better’? What fresh hell is this? Why do you find yourself unable to relax, exhausted from all the stimulus, feeling pushed from one hyperlink to the other as if a sudden gush of digital wind unearthed you from the comfort of your sofa?

Tactical Urbanism in Poppelsdorfer Tunnel in Bonn. Bike Guerilla Bonn with FreshBrains.

Short clip as result of research week FreshBrains Bonn.

Brain and Technology: to an argument based practice!

Since the emergence of modern man some 200,000 years ago, people and technologyhave been inextricably linked to each other. However, unlike traditional technology -such as leverage (and derivative applications such as hammers, wheels and crankshafts),and control of fire - smart technology is equipped with adaptive capacity. Whereas intraditional technology people have to think and handle in terms of technology in orderto apply technology successfully and purposefully, technology with, for example, itsown learning ability adapts to humans. This means that smart technology influencesdevelopment in a different way than traditional technology. Changes in the relationship between human development (brain) and smarttechnology - technology with its own learning capacity and adaptability - have led tothe articulation of 4 requirements technology should meet: 1. it must be sustainable, 2. it must not block development and if it does it must be clear how, 3. there must bea logical argument why the technique can be used and how it can be explained, also in terms of psychological development and, finally, 4. the social and ethical discoursemust be stated in a transparent way. At a fast pace, futurologists and management gurus are presenting “theories” abouthow smart technology will change us permanently as individuals. Requirements 1(sustainability) and 2 (technology influencing human development) are at stake here.However, these ideas cannot be substantiated by scientific research. Psychology(and the other social and human sciences) have not yet been able to generate a convincing interpretation of what is going on in the area of brain and technology (living technology). In fact, there is a need for argumentation. In order to arrive at an argument-based psychology, insight into the non-linearityof processes is indispensable.  The Brain & Technology research group is exploring the great possibilities to bridge the distance between people and their limitations by using smart technology, or possibilities, especially when it comes to argument based applied psychology!  In this document, mainly the argument requirement is considered, because in the rapidly changing technological processes, the argument often does not sufficiently develop and the argument lies pre-eminently at the level of applied psychology, brain and technology.

Mixed Reality and the Theatre of the Future

The 6th issue of the Fresh Perspectives series takes you on a playful but serious journey along the issues at stake when designing a mixed reality experience in the context of theatre and performance. The publication features a selection of projects describing in detail the artistic design processes, as well as the challenges and opportunities brought about by the use of mixed reality technologies.Joris Weijdom, researcher and lecturer at the Professorship, wrote the key article and curated this publication.

Fresh Brains: changing travel behavior by new mobility concepts using young professionals' perspectives

Fresh Brains for the healthcare sector

In this presentation a comparison is made between the state of art of healthcare in the Netherlands compared to other European countries. Dutch healthcare is of a high quality, the Netherlands rank among the top in Europe, but in-patient costs are high. Expenditures are now almost 100 billion euros. Therefor the Netherlands are facing quite some challenges: rising costs due to ageing, more chronic diseases, use of medication, long stay care etc and pressure on staff and waiting lists. Fresh brains (students Logistics from BUas) can help to improve healthcare and reduce costs. Lecturers and students work together in projects with the healthcare sector (learning communities) and students do their internship in various healthcare organizations (cure and care). In this presentation two examples of graduation assignments are mentioned. One student did research on the implementation of barcodes on primary packaging of pharmaceuticals, another student did research on reducing the length of stay for patients with a hip fracture. They came with useful recommendations for improving patient safety, patient satisfaction and reducing costs.