Drawing on club theory, this study examines the challenges and opportunities facing a sustainability certification program, the Green Key scheme, in terms of its recruitment and retention of members within the Dutch tourism and hospitality industry. Extant literature on sustainability certification in this industry tends to focus narrowly on motivations and retention problems at the firm level, or else on drivers of or barriers to the adoption of sustainability certification schemes. The links between scheme design characteristics and scheme effectiveness and their implications for recruitment and retention thus have remained relatively unexamined. To address this gap, this study proposes a theoretical framework that highlights how different design features of sustainability certification schemes might inform the recruitment and retention challenges that scheme managers often face.
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The adoption of sustainability standards within organizations represents one of the most significant challenges that firms face. This qualitative based study draws on the core-periphery thesis of organizational change and the resource-based view of the firm to explore the three adoption architectures firms can use to integrate green certification scheme standards into their business operations. As a result, we examined the nature of the linkages between the different adoption mechanisms, and how such linkages might influence a firm’s sustainability performance. The study demonstrates that organizational attributes, previous experience with a sustainability agenda and the degree of fit between the externally generated sustainability standard and the prevailing business practices can affect the abilities of firms to integrate sustainability standards into their organization structures and thus their sustainability performance. Hence, this paper opens new avenues for sustainability certification researchers to look at the various configurations of standards adoption architectures, and also for practitioners to broadly embrace both institutional and organizational exigencies relevant to the internalization of certification standards
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This article describes a method for promoting sustainable business practices in the hospitality sector and focusses on energy usage in hotels. It raises questions about the actual impact of eco-labels on actual environmental performance.
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