This chapter will introduce the circular economy (CE) and Cradle to Cradle (C2C) models of sustainable production. It will reflect on the key blockages to a meaningful sustainable production and how these could be overcome, particularly in the context of business education. The case study of the course for bachelor’s students within International Business Management Studies (IBMS), and at University College in The Netherlands will be discussed. These case studies will illustrate the opportunities as well as potential pitfalls of the closed loop production models. The results of case studies’ analysis show that there was a mismatch between expectations of the sponsor companies and those of students on the one hand and a mismatch between theory and practice on the other hand. Helpful directions for future research and teaching practice are outlined. https://www.springer.com/gp/book/9783319713113#aboutBook https://www.linkedin.com/in/helenkopnina/
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The purpose of this paper is to gain deeper insight into the practical judgements we are making together in ongoing organizational life when realizing a complex innovative technical project for a customer and so enrich the understanding of how customer orientation emerges in an organization. The outcome contributes to the knowledge of implementing customer orientation in an organization as according to literature (Saarijärvi, Neilimo, Närvänen, 2014 and Van Raaij and Stoelhorst, 2008) the actual implementation process of customer orientation is not that well understood. Saarijärvi, Neilimo and Närvänen (2014) noticed a shift from measuring the antecedents of customer orientation and impact on company performance, towards a better understanding how customer orientation is becoming in organizations. A different way of putting the customer at the center of attention can be found in taking our day-to-day commercial experience seriously, according to the complex responsive process approach, a theory developed by Stacey, Griffin and Shaw (2000). The complex responsive processes approach differs from a systems thinking approach, because it focuses on human behavior and interaction. This means that the only agents in a process are people and they are not thought of as constituting a system (Groot, 2007). Based on a narrative inquiry, the objective is to convey an understanding of how customer orientation is emerging in daily organizational life. Patterns of interaction between people are investigated, who work in different departments of an organization and who have to fulfill customer requirements. This implies that attention is focused towards an understanding in action, which is quite distinct from the kind of cognitive and intellectual understanding that dominates organisational thought. The reflection process resulting from this analysis is located in a broader discourse of management theory.
Electrification of transportation, communication, working and living continues worldwide. Televisions, telephones, servers are an important part of everyday life. These loads and most sustainable sources as well, have one thing in common: Direct Current. The Dutch research and educational programme ‘DC – road to its full potential’ studies the impact of feeding these appliances from a DC grid. An improvement in energy efficiency is expected, other benefits are unknown and practical considerations are needed to come to a proper comparison with an AC grid. This paper starts with a brief introduction of the programme and its first stages. These stages encompass firstly the commissioning, selection and implementation of a safe and user friendly testing facility, to compare performance of domestic appliances when powered with AC and DC. Secondly, the relationship between the DC-testing facility and existing modeling and simulation assignments is explained. Thirdly, first results are discussed in a broad sense. An improved energy efficiency of 3% to 5% is already demonstrated for domestic appliances. That opens up questions for the performance of a domestic DC system as a whole. The paper then ends with proposed minor changes in the programme and guidelines for future projects. These changes encompass further studying of domestic appliances for product-development purposes, leaving less means for new and costly high-power testing facilities. Possible gains are 1) material and component savings 2) simpler and cheaper exteriors 3) stable and safe in-house infrastructure 4) whilst combined with local sustainable generation. That is the road ahead. 10.1109/DUE.2014.6827758
