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The accelerated densification of Western European cities driven by economic growth has major spatial implications for their overall livability. Often, new homes must be built within an existing urban fabric, creating higher density environments. However, the impact on the experience of these high-density environments at eye level remains unstudied and unknown. This chapter reviews two experiments that sought to understand the unconscious reception of streetscapes using eye-tracking technology to investigate the sequence of users’ (visual) experience, their behavior and perception. The research project seeks to establish more ‘evidence-based’ design guidelines for streetscapes in high-rise urban settings.This chapter reviews two experiments that sought to understand the unconscious reception of streetscapes using eye-tracking technology to investigate the sequence of users’ experience, their behavior and perception. Eye-tracking results of Experiment 1 show that the movement of pedestrians, cyclists and cars crossing the street created the most eye fixation for most participants. In general, the eye-tracking results from Experiment 2 show that participants’ eyes followed the length of the facades toward the end of the street and the horizon. The preliminary results suggest that the assessed design principles ‘Active ground floor’ and ‘Ornate facades’ might be important factors in predicting dominant eye patterns. The chapter explores the application of eye-tracking technology in urban design to gain a deeper understanding of the physical-behavioral interrelationship of streetscapes in European high-density built environments. The accelerated densification of Western European cities driven by economic growth has major spatial implications for their overall livability.
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Amsterdam faces the challenge of accommodating 50,000 to 90,000 new homes in the next five to ten years. That is equivalent to 10% of the city’s current total housing stock. The new homes have to be built within the existing urban fabric. This will entail high densities and the construction of new ‘un-Dutch’ typologies with high-rise residential buildings. Densification is currently accelerating in many Western cities and high-rise living environments are gaining ground as today’s typology. Yet these new typologies come with potentially serious risks to the liveability of cities in general and those new environments in particular (Asgarzadeh et al. 2012; Lindal and Hartig 2013; Gifford 2007). Urban designers and (landscape) architects are challenged to prevent and soften the negative impact that is often associated with extremely densified environments. This entails mitigating contradictive demands: to create high-density capacity andshape streetscapes that relate to a human scale. Designers might resort to the large body of applied design solutions and theories, yet these tend to be derived from more traditional urban fabrics of low-density developments (for example: e.g. Sennett 2018; Haas 2008; Jacobs 1993; Banerjee and Southworth 1990; Alexander et.al. 1977; Jacobs 1961).Therefore, the question of the research project Sensing Streetscape is if the classical design solutions are without any alterations, applicable in these new high density settings and able to create streetscapes with a human scale. A combination of emerging technologies and principles from both worlds; neuroscience and architecture offer the opportunity to investigate this question in-depth as a relation between the designed and the visually perceived streetscape.
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