We are at the start of the research group ‘Entrepreneurship in Transition’,which is an initiative of Hanze University of Applied Sciences andAlfa-college to conduct research and valorise knowledge about therelationship between entrepreneurship and education, entrepreneurialsuccess factors, retail and succession.In the research group, students of vocational education (mbo), university ofapplied sciences (hbo), staff and other partners involved, study the dynamics ofentrepreneurship in the northern region of the Netherlands. Our goal is to contribute to a sustainable social, cultural and economic healthy region through research and practises. An important parameter for the research group is the concept of explorative space. In short is this a space where people and organisations are encouraged and welcomed to explore their potentialities and find ways to actualise them. This booklet is written as a metaphorical travel journey, it shows how the research group will move in the years to come. I present the crew, the vision and the ways we work. The last months have been busy, since we have already prepared and started this shared journey. During our preparations, we have made initial choices about travel companions , potential routes, visions on the trip, and the work ahead. Naturally, theteam will make alterations, variations, and harmonisations over the course of the trip.
We are at the start of the research group ‘Entrepreneurship in Transition’, which is an initiative of Hanze University of Applied Sciences and Alfa-college to conduct research and valorise knowledge about the relationship between entrepreneurship and education, entrepreneurial success factors, retail and succession.In the research group, students of vocational education (mbo), university ofapplied sciences (hbo), staffand other partners involved, study the dynamics ofentrepreneurship in the northern region of the Netherlands. Our goal is to contribute to a sustainable social, cultural and economic healthy region through research and practises. An important parameter for the research group is the concept of explorative space. In short is this a space where people and organisations are encouraged and welcomed to explore their potentialities and find ways to actualise them.
MULTIFILE
Urban tourism increasingly focuses on the role of hospitality in cities, evolving from a means to strengthen tourism as a ‘product’, towards a focus on tourism as an opportunity for revitalization and transformation of destinations. In this context, cities are considered dynamic communities in which ‘hosts’ (entrepreneurs, residents, municipalities) and ‘guests’ (visitors, tourists) co-habitate and co-create multisensorial experiences. This shift in focus comes hand in hand with increasing awareness of competitiveness and sustainability of destinations, expressed by a harmonious relationship between city residents and visitors and a balanced usage of the city as a shared resource. This is of great importance, given the intense usage of urban spaces – the city center of Amsterdam being an illustrative example – and the multiple purposes that these spaces represent for different stakeholders. This paper presents the outcome of a review study into city hospitality experience indicators. We integrate these indicators as a basis for the development of a new scale for measuring the effectiveness of hospitality interventions in relation to outcome variables such as satisfaction and net promotor score (NPS). We thereby provide an important means for scholars and practitioners to develop sustainable tourism actions inclusive of local community interests, in support of efforts toward more balanced city experiences among all stakeholders.
