The hotel management agreement is a common, but arguably at times misunderstood, hotel operating structure. This study has sought to explore how both owners and hotel management companies (“operators”) perceive aspects of ownership in managed hotels. In-depth interviews were held with both operator and owner executives and it was found that, even though interviewees appeared to be aware of the nature of the relationship established by a hotel management agreement, in practice operators in particular use a working definition of the model that is more akin to a lease. Misunderstandings of the hotel management agreement can cause confusion as to where risks and responsibilities lie. Based on these findings, we argue that ownership of the operating business, in addition to that of the hotel’s real estate, deserves to be more explicitly acknowledged and addressed.
DOCUMENT
The purpose of this study is to provide a better insight into the impact of rebranding on stakeholders; the case for this study is the rebranding of the Hotel Management School (HMS). This research has explored how the stakeholders have experienced rebranding and how the rebranding has affected the brand identity, image and loyalty. A qualitative research method was used and data was gathered conducting semi-structured, face-to-face interviews with the students, staff and industry partners. The data illustrates that due to effective internal communication the employees were not affected by the rebranding. Nevertheless, the brand identity, image and loyalty did not have the same effect on the students and industry partners. Thus, it is recommended that HMS pay more attention to improving the communication, rebuilding and expansion of the brand identity.
MULTIFILE
Bachelor students of Hotel Management School Maastricht, part of Zuyd University of Applied Sciences in the Netherlands, start their educational program with a semester of orientation on Hotel Operations in theory and practice. The teaching staff was curious about students’ perception of what they learn during their duty in the Teaching Hotel Château Bethlehem. Students were interviewed about the learning environment, the coaching and their learning outcomes. The interview findings gave insight in different unexpected and subconscious learning outcomes together with the conditions under which they occur during practice-based learning. Findings were presented to the teaching staff during a work conference. The entire team emphasised the value of the research method for fine-tuning students’ learning outcomes.
DOCUMENT
![Students’ perception of what they learn in Teaching Hotel Château Bethlehem [EuroChrie Conference (Cooperative Education and Research for Hospitality & Tourism Educators), Freiburg (D) 16-19 October 2013]](https://publinova-harvester-content-prod.s3.amazonaws.com/thumbnails/files/previews/pdf/20250506145450628637.f2d9c2e4-9091-488e-b5a5-8c74be3083f1-thumbnail-400x300.png)
The hospitality industry contributes significantly to global climate change through its high resource consumption and emissions due to travel. As public pressure for hotels to develop sustainability initiatives to mitigate their footprint grows, a lack of understanding of green behavior and consumption of hotel guests hinders the adoption of effective programs. Most tourism research thus far has focused on the ecotourism segment, rather than the general population of travelers, and while research in consumer behavior shows that locus of control (LOC) and guilt can influence guests’ environmental behavior, those factors have not been tested with consideration of the subjective norm to measure their interaction and effect on recycling behavior. This study first examines the importance of internal and external LOC on factors for selecting hotel accommodation and the extent of agreement about hotel practices and, second, examines the differences in recycling behavior among guests with internal versus external LOC under levels of positive versus negative subjective norms and feelings of low versus high guilt.
MULTIFILE
Wanneer een beslisarchitectuur is geformuleerd, dan is daarna vaak de vraag hoe iedere individueel gespecificeerde beslissing uitgewerkt dient te worden. Gaan we voor een beslissing elk van de onderliggende bedrijfsregels volledig specificeren? Dient er een predictive analytics engine te komen of is het beter om een mens de beslissing te laten nemen?
LINK
De frequentie waarin bedrijfsregels veranderen versnelt. Deze versnelling wordt veroorzaakt door snel veranderende klantenwensen, wet- en regelgeving en beleid. Tegelijkertijd vindt er een beweging plaats waarin meer transparantie over de bedrijfsvoering wordt geëist. Deze beweging dwingt organisaties om aan te kunnen tonen welke bedrijfsregels in welke situaties zijn toegepast.
LINK
In dit artikel gaan we in op geldigheidsbeheer van bedrijfsregels. Eerst zal het doel van geldigheidsbeheer worden gepresenteerd. Vervolgens wordt uitgelegd wat niet-temporeel geldigheidsbeheer inhoudt inclusief een voorbeeld van een niet-temporeel scenario. Daarna wordt uitgelegd wat temporeel geldigheidsbeheer inhoudt inclusief drie voorbeelden van temporeel geldigheidsbeheer.
LINK
