- The essence behind Sustainability - Why Imagineering? - Learn while we move - The road towards Regeneration
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The present article introduces and describes an innovative educational approach to learning processes, the Imagineering collaborative methodology. The methodology has been developed as a part of the learning curriculum for the Imagineering masters course. The theoretical and practical framework is explained, offering some illustrations in order to demonstrate the possibilities and implications of embracing such an approach in an educational environment. This article proposes a systemic, collaborative, and relational view on education that avoids reductive and disjunctive learning processes, inviting students to be designers of their learning, preparing them to deal professionally with the demands of the twenty-first century, more aligned with a radically changing landscape in today's society.
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With growing complexity in society, designers are entering the fields of organizational studies and social change with high levels of responsibility and, sometimes, little background knowledge of theories and recent evolution. Specifically in the fields of strategy, change, and transformation, the turn toward complexity science is gaining acceptance in both academia and practice. This article presents Imagineering as a complexity-inspired design approach to effectuate transformational objectives. It illustrates the method with an application on the city of Antwerp. The author concludes by reflecting on the implications and perspectives of the method for transformational design and for design thinking in management.
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To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
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Generating research findings, which make sense in today's society and can be appreciated as such by both the academic and the business worlds, requires reframing not only the core of how research is being developed but also questions the relevance of organizational survival. The Imagineering Methodology developed within the framework of the NHTV University of Applied Sciences provides a complementary perspective on management research and design. This article aims to present the essence and the specifics of how research is evolving today, using the aforementioned methodological stance and showing certain outcomes, already achieved in practice.
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