Inaugural address of Frederike Praasterink, Professor Future Food Systems 22 February 2018. Three important principles contribute to the transformation of food systems: - Redesign food systems from ‘less bad’ to ‘net positive’ - Reconnect consumers, producers, youth - Revalue food through true cost accounting and new business models
MULTIFILE
Internationalisation is the expansion of a firms operations to foreign markets and includes not only import and export but also foreign direct investments and international cooperation. Today’s globalising economy has resulted in a growing number of small and medium enterprises (SMEs) undertaking international activities. Internationalisation has been shown to be very beneficial for firms. Cross-border activities are an important means through which SMEs are able to create value, generate growth and access new knowledge and technologies. A strong relation has also been found between innovation and internationalisation: innovation may both be necessary to enter foreign markets as well as be a consequence of a firm’s foreign market activities. In addition to value creation at the firmlevel, crossborder entrepreneurship is assumed to create wealth at an economy wide level. With so many evident benefits to internationalisation, why don’t more SMEs internationalise? In her inaugural lecture Anne van Delft will illustrate the importance of “cooperation within networks” in international business. In today’s “network economy” it is important for firms to leverage their networks. Managing the interplay between networks and knowledge will be one of the key challenges for the 21st century. Cooperation with other firms is especially important for SMEs because it allows firms to utilise their limited resources in the most efficient way. Some of the sectors in the Rotterdam region are world leaders but nevertheless their main competitor might soon come from an emerging market rather than form within the regional cluster. The benefits of cooperation and knowledge sharing should therefore be exploited fully by SMEs in the Rotterdam region as global competition increases.
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Ascertaining the contribution of research is complex; this is not a conclusion but a starting point for the preliminary thoughts in this inaugural lecture. The guiding question is: where does this complexity lie? The dominant answer that has taken root in many practices flattens this complexity into a line. As a handle, or a rule of thumb. The concept of continuous effects serves as a crowbar to break open this one-dimensionality, not least to do more justice to practice-based research at universities of applied sciences. This allows for a different way of looking at how practice-based research contributes to change: from continuous effects ‘stretching each moment to the fullest’ and indicators of the effects of direct interactions, to multiple action perspectives beyond merely generating new knowledge to bring about change.
