This case study provides an analysis of the way in which a leading airline company in the world, Air France-KLM, applies Corporate Social Responsibility (CSR) within its business activities. The analysis is based on a conceptualisation of the term itself and the policy of and activities performed by the company. Other companies in the airline industry regard the Air France-KLM as a ‘good practice’ since it acts in an exemplary way on the integration of sustainability in the three major domains of CSR: economy, people and environment. It caters for environmental protection, customer experience, responsible human resources and local development. A challenge remains for the whole of the airline industry: to reconsider the very purpose of their business and start working on CSR 2.0. In CSR 2.0 sustainability, scalability, responsiveness and ‘glocality’ become part of an airline’s very DNA and are not regarded mere ‘defensive’ measurements for satisfying the ‘customer’ and politics.
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KLM Royal Dutch Airlines has been a forerunner of the airline industry since 1919. As the oldest operating airline to date, the company aims to become innovators of today. This paper proposes an addition to the KLM transformation projects: Moving Your World, The Digital Transformation, and The KLM Real Estate Vision. This addition is a concept for ‘The Winning Way of Working,’ which aims to create a holistic workplace design; one where KLM employees are able to experience flexible and customizable environments, disconnection between colleagues and locations is reduced, and health benefits of vegetation in work environments are promoted.
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KLM published a climate plan (2023), which describes how the airline wants to reach its science-base targets for carbon intensity as developed by SBTi. The research question is "how does the KLM climate plan realistically relate to the emission reduction targets of a general 1.5°C climate scenario, Dutch policy, principles of climate justice, and legal climate obligations?" It is important that airline climate plans lead to a societal just reduction of emissions. The research is a first to apply principles of 'climate justice' to an airline. It will provide insights and facts for the societal and political discussions about sustainable aviation development.
The proposed study is focused on finding out whether Virtual Reality is a feasible method to train for composite manufacturing. The demand for cost-effective training methods for composite production is growing. The current training methods are not satisfying the demands of the fast-growing industry. This could be solved with the help of Virtual Reality (VR), potentially cutting down training time and use of material, hence reducing costs. This project will create insight into the technical and economic feasibility of this idea. This will be achieved with interns from Inholland, lecturer and researchers.
