(English below)Esta investigación estudia las características de los comentarios que logran más impacto en un entorno digital. Se emplea una metodología cualitativa que analiza los 50 mensajes con más likes del foro de una noticia, publicada en Marca.com, en la que el jugador del Real Madrid Vinicius Junior denuncia los episodios racistas sufridos en los estadios de fútbol españoles. Se tienen en cuenta las emociones expresadas por los autores, así como las estrategias retóricas y argumentales utilizadas en los comentarios. Se concluye que los mensajes escritos con empatía, aunque estén en contra de la opinión mayoritaria, pueden tener cierto impacto si formulan un argumento dual que reconoce las opiniones contrarias como valiosas en algún punto, incluso sin validarlas. En el análisis de la eficacia de los mensajes se observa que lo distinto se premia, como aportar un dato inesperado de forma inteligente (ironía) o presentar una opinión contraria a lo que se espera por pertenecer a un determinado grupo (afiliación):en este último caso el comentario resulta más auténtico y, por lo tanto, es más impactante. Se demuestra también que la percepción de los mensajes es compleja y que algunos elementos o rasgos que habitualmente se consideran eficaces pueden no serlo. Así sucede con los comentarios breves, que no siempre tienen trascendencia y pueden aparecer como inconsistentes si no incluyen una argumentación. Tampoco la diversidad o la acumulación de argumentos es positiva en cualquier circunstancia: compensa más usar los argumentos por separado para no distraer del objetivo persuasivo. This research examines the characteristics of comments that achieve the greatest impact in a digital environment. A qualitative methodology is used to analyse the 50 most liked messages in the forum discussion prompted by a news article published on the Spanish sports newspaper Marca.com. The article focuses on Real Madrid player Vinicius Junior’s denunciation of racist incidents in Spanish football stadiums. This study considers the emotions expressed by the authors, as well as the rhetorical and argumentative strategies employed in the comments. The findings suggest that messages written with empathy, even when opposing the opinion of the majority, can have a significant impact if they present a dual argument that acknowledges opposing views as valuable in some respects, even without validating them. The analysis reveals that originality is rewarded, such as introducing an unexpected fact in an intelligent manner (e.g., irony) or expressing an opinion contrary to expectations based on group belonging (affiliation). In the latter case, the comment appears more authentic and, therefore, more impactful. The study also demonstrates that the perception of messages is complex, and some elements traditionally considered effective may not always be so. For example, brief comments do not always carry weight and can come across as inconsistent if they lack sufficient argumentation. Similarly, the diversity or accumulation of arguments is not universally positive; it is often more effective to present arguments separately to avoid distracting from the persuasive objective.
Elke dag worden wij geconfronteerd met de internationalisering van ons bestaan en met het doorbreken van grenzen. Dramatische gebeurtenissen zoals terreuraanslagen in New York, Moskou, Istanbul of Madrid, maar ook zaken als de georganiseerde misdaad, de uitbraak van ziekten in de veestapel, de immigratie, het internet- en e-mailverkeer, het wegverkeer of vliegverkeer - het zijn allemaal verschijnselen, die zich weinig lijken aan te trekken van landsgrenzen. Toch verwachten wij, als zich problemen voordoen, dat onze overheid - of liever gezegd onze overheden - met een effectief antwoord komen. Om zo'n antwoord te kunnen waarmaken, moeten overheden hun plaats, en dus hun grenzen, kennen. Vandaar het onderwerp van deze intreerede.
This article considers how lecturers can use human rights education as a core element of preparing students for professional social work practice. This paper is based on a symposium held at the EASSW conference in Madrid 2019 which was hosted by members of an interest group of lecturers, from Belgium, the Netherlands and Ireland. The symposium elaborated on the interest groups action plan: ‘Human Rights, turning words into action’. The group posit that the application of human rights in social work practice should follow the rights and interests of service-users. The challenge for educators is that that in the first instance, students must learn about human rights instruments and enforcement mechanisms and then they must be schooled about the discursive, dialogical and democratic particularity of rights. Ignoring this character of human rights risks reducing rights to a technical debate. This article reflects on some of the difficulties, pitfalls and drawbacks that we have encountered, and some of the critiques of current human rights structures. The aim is to try to develop a ‘practice of critique’ and propose a strategic human rights agenda for professional social work education and practice.
Advances in technology are opening up new learning opportunities, consequently having an impact on conventional teaching and learning concepts. The roles of teachers, students and universities are also being transformed worldwide. The Academy for Leisure & Events of BUas has always been part of the above quest.Therefore, it is crucial that teaching methods and learning experiences in higher education are dynamic and continuously incorporate innovative approaches as well as integrate new technologies. After all, it is essential to be prepared for the way students learn nowadays and for the future demand coming.It is now more important than ever, especially considering the challenging coronavirus times we are in, for Breda University of Applied Sciences – as a partner of this project – to actively contribute to strengthening staff capacities in innovative teaching and learning methods and digital skills. For instance by offering training courses in a blended model, combining face-to-face teacher training with MOOCs and e-learning.As designing meaningful experiences has always been at the heart of the mission and work ofthe Academy for Leisure & Events, this project builds upon further extension of networks in teaching and learning innovation in national and international higher education contexts.Partners:FH Joanneum University of Applied Sciences, Universidad Carlos III de Madrid, Universidad de Lima, Universidad Catolica San Pablo, Universidad de Piura, Universidad Austral de Chile, Universidad de Santiago de Chile, Universidad Vina del Mar
