Binnen het TALENTS-project hebben we, geïnspireerd door de verschillende activiteiten die centraal staan in het CADDIE-model, ontwerpprincipes ontwikkeld.
MULTIFILE
High-tech horticulture production methods (such as vertical farming, hydroponics and other related technology possibilities), combined with evolving market side possibilities (consumer’s willingness to pay for variety, food safety and security), are opening new ways to create and deliver value. In this paper we present four emerging business models and attempt to understand the conditions under which each business model is able to create positive market value and sustained business advantage. The first of these four models is the case of a vertically integrated production to retail operation. The second model is the case of a production model with assured retail/distribution side commitment. The third model deals with a marketing/branding driven production model with differentiated market positioning. Finally, the forth is a production model with direct delivery to the end-consumer based upon the leveraging of wide spread digital technology in the consumer market. To demonstrate these four business models, we analyze practical case studies and analyze their market approach and impact. Using this analysis, we create a framework that enables entrepreneurs and businesses to adopt a business model that matches their capabilities with market opportunities.
Model, geschreven in de programmeertaal Delphi, dat bedoeld is economische impacts van toeristische activeiteiten te berekenen. Gebaseerd op grootschalig onderzoek dat als doel had bestedingen door bezoekers aan evenementen in kaart te brengen. In dit model worden deze bestedingen gekoppeld aan het profiel van een bezoeker en berekent het model de impact.
