As an alternative technique to traditional self-report questionnaire, electrodermal activity measurement can offer great accuracy in recording customers' moment-to-moment emotional arousal. The emergence of affordable and relatively accessible recording equipment has made such measurement frequent in tourism and hospitality studies in the past decade. However, electrodermal activity measurement entails comparatively strict rules and procedures. Violating these rules and procedures may mislead researchers when interpreting their findings and can compromise the validity of the results. This paper reviews 25 tourism and hospitality articles using electrodermal activity measurement to highlight key methodological issues. In so doing, the article provides guidelines for researchers adopting such measurement as an affective data collection tool in tourism and hospitality research in both laboratory and field.
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Gaming Horizons is a EU-funded project that explored the role of video games in culture, the economy and education. We engaged with more than 280 stakeholders through interviews, workshops and webinars.
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This review evaluates the methodological quality of current front-of-pack labeling research and discusses future research challenges. Peer-reviewed articles were identified using a computerized search of the databases PubMed andWeb of Science (ISI) from1990 to February 2011; reference lists fromkey published articleswere used as well. The quality of the 31 included studies was assessed. The results showed that the methodological quality of published front-of-pack labeling research is generally low to mediocre; objective observational data-based consumer studies were of higher quality than consumer studies relying on self-reports. Experimental studies that included a control group were lacking. The review further revealed a lack of a validated methodology to measure the use of front-of-pack labels and the effects of these labels in real-life settings. In conclusion, few methodologically sound front-of-pack labeling studies are presently available. The highest methodological quality and the greatest public health relevance are achieved by measuring the health effects of front-of-pack labels using biomarkers in a longitudinal, randomized, controlled design in a real-life setting.
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