There is a growing debate about the use of creativity for sustainable development, particularly in terms ofincreasing the creative potential of cities. However, studies based on the experiences and perspectives ofleading authors in this area are limited. Greg Richards is a long-standing researcher on the application ofcreativity in various socio-economic sectors, including creative tourism, creative cities, economy, and creativeindustries. This study, based on a semi-structured interview conducted with Greg Richards, seeks to presentsome reflections and ideas for ways forward, considering the scenario before, during, and after the Covid-19pandemic and its possible effects on the new economy. Particular attention is paid to the emerge of ‘glocal’creativity, especially related to the UNESCO Creative Cities.
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The necessity for humans inhabiting the 21st century to slow down and take time to carry out daily practices frames the discourse of this research note. We suggest reconceptualising tourist wellbeing through the concept of slow adventure, as a response to the cult of speed and as a vehicle for engaging in deep, immersive and more meaningful experiences during journeys in the outdoors. We suggest that slow adventure has the potential to improve people’s general health and wellbeing through mindful enjoyment and consumption of the outdoor experience and thus bring people back to a state of mental and physical equilibrium. In so doing, we argue that extending the concept to include discussions around the psychological and social aspects of slow adventure is needed.
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