During the last twenty years, a remarkable new type of service has been developed in the world of sports, which can be described as the indoorisation of outdoor sports. Typical outdoor sports like climbing, skiing, surfing, rowing, and skydiving, which used to be exclusively practiced in a natural environment of mountains, oceans, rivers and the air, are now being offered for consumption in safe, predictable and controlled indoor centers. The present article emphasizes the rise of indoor lifestyle sports, such as rafting, snowboarding, skydiving and surfing. It discusses the conditions under and ways in which commercial entrepreneurs in the Netherlands have created this market, the meanings that they have ascribed to their centers and the dilemmas with which they have been confronted. It is argued that the rise of this economic market cannot be understood if it is solely interpreted as the result of economic, technological or natural developments. These economic activities were also embedded in and influenced by shared understandings and their representations in structured fields of outdoor sports, mainstream sports and leisure experience activities. A better understanding of the indoorisation of outdoor lifestyle sports can be achieved by recognizing how these structures and cultures pervaded the rise of this new market.
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We contribute to the hospitality work research agenda by reconsidering the role of outdoor adventure guides as agents of hospitality, set against a conceptual backdrop of deepening ontological insecurity in industrialized societies. We argue that the concepts of dwelling, communitas and hygge have much to offer in the delivery of outdoor hospitality in general, and in outdoor adventure tourism scenarios in particular. Although originating from the Danes and their ideas of 'cosy indoor life', the concept of hygge has recently gained global attention in the debates around creating comfortable atmospheres at home, and in fostering people's emotional well-being on holiday. Moving the concept along, we suggest the stimulation of hygge in the outdoors, along with provision of the space to dwell and the stage management of the communal effervescence of communitas as part of the crucial skill set for the outdoor guide. We opine that such conceptualization can greatly inform our understanding of both the role of the outdoor guide and of the dynamics of deliverable hospitable experience more generally.
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