A plea to reclaim the internet from addictive platform capitalism, from the author of Sad by Design. However often you delete apps from your phone, the seduction of the platform draws you back. There is a rising disaffection with "platform" culture--with megacorporations such as Google and Facebook that provide the foundational software for others to use, and to which we are almost all addicted. What can be done against it?
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Are the so-called “new” business models focused on “sharing” actually promoting new behaviour or are they simply using old behaviour of the provider/consumer in a new technological environment? Are the new tech companies in the sharing economy with their “new” business models grabbing too much power, unnoticeably?
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Introduction: The Netherlands has been known as one of the pioneers in the sharing economy. At the beginning of the 2010s, many local initiatives such as Peerby (borrow tools and other things from your neighbours), SnappCar (p2p car-sharing), and Thuisafgehaald (cook for your neighbours) launched that enabled consumers to share underused resources or provide services to each other. This was accompanied by a wide interest from the Dutch media, zooming in on the perceived social and environmental benefits of these platforms. Commercial platforms such as Uber, UberPop and Airbnb followed soon after. After their entrance to the market, the societal debate about the impact of these platforms also started to include the negative consequences. Early on, universities and national research and policy institutes took part in these discussions by providing definitions, frameworks, and analyses. In the last few years, the attention has shifted from the sharing economy to the much broader defined platform economy.
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US new media artist Ben Grosser and I met at the 2013 Unlike Us #3 Institute of Network Cultures event in Amsterdam where he presented his Demetricator, a free web browser extension that hides all the metrics on Facebook. I have followed his work ever since. We got in contact again in 2019 when he premiered his video art clip Order of Magnitude.[1] The cut-up piece features Mark Zuckerberg’s obsession with growth. Instead of taking the traditional critical approach, Ben Grosser magnifies particular words that return in each and every one of his sentences: more, millions, billions, trillions. Covering the earliest days of Facebook in 2004 up through Zuckerberg’s compelled appearances before the US Congress in 2018, Grosser viewed every one of these recordings and used them to build a supercut drawn from three of Mark’s most favoured words: more, grow, and his every utterance of a metric such as two million or one billion. Inside the exploding galaxy of Facebook there are no limits of growth. After a few minutes the viewer gets exhausted and is ready to swipe the video away, stand up and walk out: the exact opposite response to what we experience when we’re on Facebook, Instagram, or WhatsApp. The emptiness of the guy suffocates. Well done, Ben.
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Measures such as ‘ethical AI’ and ‘good data’ will not bring about social justice, end racial capitalism or forestall climate disaster. How to channel discontent and counter-hegemony into an actual transfer of power in the late platform age?
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About this publication: In their new work research collective Ippolita provides a critical investigation of the inner workings of Facebook as a model for all commercial social networks. Facebook is an extraordinary platform that can generate large profit from the daily activities of its users. Facebook may appear to be a form of free entertainment and self-promotion but in reality its users are working for the development of a new type of market where they trade relationships. As users of social media we have willingly submitted to a vast social, economic and cultural experiment.By critically examining the theories of Californian right-libertarians, Ippolita show the thread con- necting Facebook to the European Pirate Parties, WikiLeaks and beyond. An important task today is to reverse the logic of radical transparency and apply it to the technologies we use on a daily basis. The algorithms used for online advertising by the new masters of the digital world – Facebook, Apple, Google and Amazon – are the same as those used by despotic governments for personalized repression. Ippolita argues we should not give in to the logic of conspiracy or paranoia instead we must seek to develop new ways of autonomous living in our networked society.
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"Snapt u wat u ziet? Of zijn we gevangen in een nieuwe ideologie? " Lector Frans van der Reep daagde de toehoorders bij de Pieter Teyler van der Hulstlezing bij Inholland Haarlem uit tot kritische reflectie op innovatie en het recht op offline leven. "Pas vanuit een begrip wat er gebeurt als gevolg van nieuwe tech, en dat wij de crowd zijn, kunnen we positie kiezen en onszelf echt organiseren."
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This paper analyses the initiative AgroAgenda in the northern Netherlands. The AgroAgenda is a platform in which multiple stakeholders together stimulate a circular, and nature-inclusive agro-food system in the Dutch provinces of Friesland, Groningen and Drenthe. Stakeholders come from, among others, provincial governments, farmers’ and nature organizations, educational and research institutes and processing companies. They join forces to realize a system change, a transition, in the region, while promoting knowledge circulation, knowledge co-creation and joint learning. The platform, is a front runner of five national, comparable initiatives. The AgroAgenda has the potential to lead to a more nature-inclusive and circular farming. Several of the 40 experiments have already led to good results. However, to bring about a real system change, more attention to innovations in governmental organizations (including law and regulations), policy, the value chains (division of margins, pricing and marketing) and the educational system are needed.
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