Purpose: This research explores how protest events can change and develop over time, through an analysis of stakeholder perceptions of the EXIT festival in Serbia. In doing this, it builds on previous research into protest events from a critical events studies perspective and has implications for the management and understanding of events linked to social movements. Design/methodology/approach: This research took a neo-institutionalist perspective and is based on 18 stakeholder interviews, which were analysed using reflexive thematic analysis. Purposive sampling in the highly-networked city of Novi Sad, Serbia, allowed for the inclusion of diverse participants from politics, NGOs, media and the festival itself. Findings: The findings reveal that the EXIT festival has departed significantly from its original protest roots. Although it is now perceived as part of the dominant political culture in Serbia, it still has the potential to campaign on issues of relevance to the region, which is unrealised. This research demonstrates that the neo-institutionalist perspective can offer fresh insights for research into protest events. Taking this perspective suggests practical implications for the managers of events with protest roots and for social movements seeking to use protestival-style methods to achieve social change. Originality/value: This paper provides a new theoretical perspective on protest events and proposes a new model that can be used in future research into protest events that persist over time. It also suggests implications for the management and development of protest events within social movements.
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Nixon and Metiary argue that the notion of protest needs to be included in the global education system as a distinct activity. It needs to take its place alongside other social sciences and humanities courses in the school curricula. They stress that the ability to impact society, to incite societal change, to participate through more means than voting, needs to be taught. It needs to be implemented into the global education system.
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This article provides a description of the emergence of the Spanish ‘Occupy’ movement, Democracia real ya. The aim is to analyse the innovative discursive features of this movement and to connect this analysis to what we consider the innovative potential of the critical sciences. The movement is the result of a spontaneous uprising that appeared on the main squares of Madrid and Barcelona on 15 May 2011 and then spread to other Spanish cities. This date gave it its name: 15M. While the struggle for democracy in Spain is certainly not new, the 15M group shows a series of innovative features. These include the emphasis on peaceful struggle and the imaginary of a new democracy or worldview, transmitted through innovative placards and slogans designed by Spanish citizens. We consider these innovative not only due to their creativity, but also because of their use as a form of civil action. Our argument is that these placards both functioned as a sign of protest and, in combination with the demonstrations and the general dynamics of 15M, helped to reframe the population’s understanding of the crisis and rearticulate the identity of the citizens from victims to agents. In order to analyse the multimodal character of this struggle, we developed an interdisciplinary methodology, which combines socio-cognitive approaches that consider ideological proposals as socio-cognitive constructs (i.e. the notion of narrative or cognitive frame), and Critical Discourse Analysis (CDA) in the analysis of discourses related to processes of social imagination and transformation. The socio-constructivist perspective is used to consider these discourses in relation to their actors, particular contexts and actions. The use of CDA, which included a careful rhetoric analysis, helped to analyse the process of deconstruction, transformation and reconstruction that 15M uses to maintain its struggle. The narrative analysis and the discursive theoretical concept of articulation helped to methodologically show aspects of the process of change alluded to above. This change was both in terms of cognition and in the modification of identity that turned a large part of the Spanish population from victims to indignados and to the neologism indignadanos, which is a composition of indignado and ciudadano (citizen).
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