This paper describes a comparative case study that aims to uncover the quantifiable differences between non-interactive and interactive public displays in the urbanenvironment. The study involved a large temporaryinteractive public display on a central city square showing a selection of custom-made content. We have evaluated the effect on passers-by and spectators in two conditions: 1) non-interactive (2102 passers-by, 228 viewers), by showing a content loop, and 2) interactive (1676 passers-by, 257 viewers), by adding physical pushbuttons for content selection and gaming. We discuss the influence of noninteractive and interactive public displays on: 1) attracting attention, 2) engaging people, 3) improving social dynamics within and among groups of viewers, and 4) catering for the suitable time of day. Based on our observations, we provide quantitative support for the hypothesis that interactive displays are more successful than non-interactive displays to engage viewers, and to make city centers more lively and attractive.
As interactive systems become increasingly complex and entwined with the environment, technology is becoming more and more invisible. This means that much of the technology that people come across every day goes unnoticed and that the (potential) workings of ambient systems are not always clearly communicated to the user. The projects discussed in this paper are aimed at increasing public understanding of the existence, workings and potential of screens and ambient technology by visualizing its potential. To address issues and implications of visibility and system transparency, this paper presents work in progress as example cases for engaging people in ambient monitoring and public screening. This includes exploring desired scenarios for ambient monitoring with users as diverse as elderly people or tourists and an interactive tool for mapping public screens.
The present social and environmental challenges, the impact of climate change andthe pandemic, revealed the urgency and the opportunity to rethink urban designthrough its renewed spaces and temporalities. The pandemic offered a ‘natural exper-iment’ to explore and develop new perspectives, making public spaces more resilient.Contributing towards a rethink of these spaces, the present paper explores adaptivearchitecture with responsive technologies and their capability of shaping public spacesto constitute a conversation piece with the surrounding environment. This approachcombines and reflects different disciplinary fields: architecture, civic interaction and ur-ban design. The exploration works around a speculative design case – produced aspart of broader research at the Amsterdam University of Applied Science in collabora-tion with the Master in Digital Design.
