The global tourism industry witnesses significant challenges and changes when it comes to sustainability, changing consumer preferences and ICT developments. Against this backdrop, tourism businesses need to innovate in order to stay relevant for their markets and stakeholders. Critical tourism professionals with strong analytical skills can initiate and guide these processes of innovation in the future, and reach beyond existing blueprints and organizational frameworks. This is the idea behind Sustainability in Tourism—The Corporate Perspective (SUSCOR), a 6-week, English taught, intensive specialization course that explores how sustainable business practices can create (social) returns on investment. SUSCOR is built around a real-life consultancy assignment for a work field commissioner. Students work in international project teams to assess the client’s CSR activities in order to identify strategic improvements, design a business case, present this business case to the board of directors at the client’s head office, and conclude with a final consultancy report. SUSCOR offers students a platform to practice and develop their problem solving and consultancy skills while simultaneously getting a reality check about their future professional field. As the assignment is embedded in a series of lectures and workshops about contemporary theories about sustainable development, social responsibility and business innovation, SUSCOR links academic knowledge to the reality of today’s professional field. This chapter presents the concept and design of the course, illustrates the course week by week, and provides a number of concluding remarks and recommendations that aim to guide the further development of this type of teaching activity.
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This case study describes a special edition of the European Project Semester at the course Sustainable Packaging Design and Innovation at the Faculty of Industrial Design Engineering at The Hague University of Applied Sciences (Fall Semester 2017). In this special edition, unique cooperation took place between 12 parties. The parties were three research institutes, six universities, and three companies. Some parties have developed an educational module focused upon sustainable and circular packaging design, including the use of a dedicated tool for life cycle assessment. This module was embedded in the regular EPS. At The Hague University of Applied Sciences, an international class of 16 students worked in four teams on a real-life design assignment. They were offered a wide range of lectures, workshops, pitches, and presentations. The chapter concludes with a review of the followed processes and organizational, managerial, and practical concerns. Although run as a unique edition, all parties discuss to continue this cooperation.
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From the article This paper describes a joint effort by two educational and scientific institutes, the HU University of Applied Sciences and Utrecht University, in designing a BPM course that not only transfers theoretical knowledge but lets students also experience real life BPM-systems and implementation issues. We also describe the implementation of the developed module with an indication of its success: it is now running for the fifth time, and although there continue to be points for improvement, over the years several scientific papers in the BPM domain resulted from the course, as well as a reasonable amount of students started their final thesis project in the BPM-domain.
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