This paper seeks to make a contribution to business model experimentation for sustainability by putting forward a relatively simple tool. This tool calculates the financial and sustainability impact based on the SDG’s of a newly proposed business model (BM). BM experimentation is described by Bocken et al. (2019) as an iterative-multi-actor experimentation process. At the final experimentation phases some form of sustainability measurement will be necessary in order to validate if the new proposed business model will be achieving the aims set in the project. Despite the plethora of tools, research indicates that tools that fit needs and expectations are scarce, lack the specific focus on sustainable BM innovation, or may be too complex and demanding in terms of time commitment (Bocken, Strupeit, Whalen, & Nußholz, 2019a). In this abstract we address this gap, or current inability of calculating the financial and sustainability effect of a proposed sustainable BM in an integrated, time effective manner. By offering a practical tool that allows for this calculation, we aim to answer the research question; “How can the expected financial and sustainability impact of BMs be forecasted within the framework of BM experimentation?
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The diverse European landscape of climate consciousness is shaped by political values, financial constraints, and country-specific point of view. The aim of the study was to unravel age-specific ecological awareness, forms of engagement, and perceptions, contributing to a nuanced understanding of climate dynamics.Selected regions: Germany (Rheinisches Revier), the Netherlands (Amsterdam Metropolitan Area), and Poland (Upper Silesia/Metropolis GZM) present different states regarding recycling/Circular Economy principles, and different environments.The research design incorporates an inductive qualitative approach to investigate environmental awareness and attitudes toward ecologically friendly behaviors. Six FGIs (Focus Group Interviews) were conducted across three European regions, involving participants from diverse age groups (20–39 years and 40–60 years) in each region.The study shows that ecological awareness varies between countries and generations, reflecting distinctive environmental strategies shaped by cultural and developmental factors. Participants in each region and age group exhibit diverse levels of engagement in sustainable activities, and highlight issues such as the need for tailored strategies, concerns related to eco-labelling, greenwashing, and inadequate waste treatment, as well as information gaps.These variations in pro-environmental attitudes and behaviors across age groups and regions underscore the need for tailored strategies and regional policies. Transparency in waste management, eco-labelling, and sustainable transportation alternatives should be prioritized. Educational initiatives addressing information gaps, especially regarding lifestyle choices, are crucial. Collaboration and interdisciplinary approaches are essential for fostering positive change and a sustainable future across the European Union. Transparent communication, regulatory measures, and accessible eco-friendly options encourage widespread adoption of pro-environmental behaviors.
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This paper seeks to contribute to sustainable business model innovation (SBMI) literature. It aims to do so by putting forward a relatively simple tool that simultaneously calculates the financial value alongside sustainability impact based on the Sustainable Development Goals (SDGs) of a proposed business model innovation. For small businesses to validate the outcome of a proposed SBMI, some form of sustainability measurement will be necessary. Simple tooling specifically aimed at small businesses do not exist. We address this gap in how to predict or create a prognosis of the combined financial and sustainability effect of a proposed business model (BM) in a frugal (easy, time and knowledge effective) and effectual (allowing for iterations, available means and calculating affordable loss) manner. The tool is called the Pos-FSBC (Positive Financial and Sustainability Business Case). The instrument is a calculation model in Excel where users insert a limited number of numerical variables. Alongside financial variables the tool uniquely links the key variable ∆ SDG to the expected quantity sold, it then calculates the contribution to the SDGs in a relevant and measurable unit. By being successful with a sustainable innovation, the tool helps businesses drive out nonsustainable competitors. The tool has been iteratively developed and tested in several students’ projects and in a pilot with practitioners. Based on the findings we propose more iterations to develop an understanding whether the tool inspires business change and if so how.
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Het doel van het project is om inzicht te krijgen in praktische en commerciële haalbaarheid rondom de Aquabooster van het bedrijf Wabbi dat eigendom is van studentondernemer Faik Durmus. Het onderzoek waaruit de Aquabooster is ontstaan is gedaan door studenten van de opleiding Biologie en Medisch Laboratoriumonderzoek aan de Saxion Hogeschool. Daarmee borduurt dit project voort op praktijkgericht onderzoek vanuit een kennisinstelling. De Aquabooster is het enige product van het bedrijf Wabbi. De Aquabooster reinigt herbruikbare flessen (zoals de Dopper®) van consumenten met als doel de levensduur te verlengen en de afvalberg te verlagen. Hiermee hoopt Wabbi bij te dragen aan SDG12: ‘Responsible consumption and production’. De belangrijkste projectactiviteiten om het doel te realiseren omvatten: a. Het bouwen van meerdere prototypes; b. Validatie van de prototypes in relevante fieldlabs teneinde feedback uit de markt te krijgen; c. Onderzoek naar Intellectueel Eigendom; d. Schrijven van een businessplan. Deze activiteiten moeten er toe leiden dat er een beeld ontstaat over de potentie van Wabbi met haar Aquabooster. Het project duurt 9 maanden en het budget bedraagt conform begroting €40.000. De projectpartners zijn: Wabbi, Het Saxion Centrum voor Ondernemerschap (penvoerder), de lectoraten Mechatronica en Industrial Design en een partner ten aanzien van het onderzoek naar Intellectueel Eigendom (wordt nog gezocht). Aanvullend worden studenten ingezet om feedback uit de markt te krijgen en deelsystemen te ontwikkelen.
