In most shopping areas, there are place management partnerships (PMPs) that aim to increase the competitiveness of the area. Collective digital marketing activities, such as the adoption and update of collective websites and social media pages, provide opportunities in this regard. Currently, the extent to which digital marketing activities are being employed varies widely among PMPs. However, studies investigating the factors that influence the uptake of digital marketing activities are lacking. This study applies a resource-based view to fill this gap, using data from an online survey about collective digital marketing activities among 164 official representatives of PMPs in urban shopping areas in the Netherlands. Regression analyses were employed to examine the extent to which the resources of PMPs influence the adoption and update frequency of the two most often used digital marketing channels: websites and social media pages. The results revealed that while the adoption of collective digital marketing channels is strongly influenced by the physical resources that characterize the shopping area itself, the update frequency of these channels is influenced more by the organizational resources of PMPs. In addition, the strategic choice of PMPs to deploy human and financial resources for the benefit of collective digital marketing activities leads to increased use of these activities. This effect is reinforced by the fact that digital marketing skills gained through experience contribute to a higher update frequency of the adopted channels. As such, this study provides empirical evidence on the influence of PMPs shared resources upon their digital marketing activities.
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When it comes to shopping and spending time in the city, much of the traditional offering has made place for something new, usually more expensive: coffee bars like Starbucks with a wide range of cafés and lattes; bakery stores with a big choice of luxury croissants, sourdough, gluten free or spelt bread; concept stores with a mix of special brands, vintage stores and again good coffee or glass of prosecco at 17.00. But a crafts shop, a furniture upholstery or a good butcher? Hard to find. One of the main reasons for this change is that newcomers generally bring more money to an area but also different lifestyles and tastes, going with the flow of the latest trends and ready to pay for special brands and exceptional or innovative concepts. In the meantime, prices are booming. The term we often use for this phenomenon is gentrification: in my view, it describes a process whereby the renovation of a particular city area attracts newcomers with a higher socio-economic status who in turn make the area more popular. The effect of this popularity is an increase in housing prices as well as leisure offerings, meaning (recreative) shops, bars and sport or cultural activities, which tend to push out the original residents of their own neighbourhood. In this article you can read about gentrification and its visible effects on three shopping areas that feature market places and leisure activities – Van der Pek street, Zonneplein and Purmerplein situated in Amsterdam North, a previously traditional area. I will share with you the outcomes of our research into the liveability of these shopping areas, and our placemaking suggestions, based on the key indicators of the placemaking movement (Madden, 2018).
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Presented at the 14th 14th European Conference on Management, Leadership and Governance ECMLG 2018: From the article: "Online shopping in The Netherlands is rapidly becoming more popular and many web-shops are aiming to develop improved customer journeys. As a consequence pure play web-shops switch to an Omni-channel approach while conventional businesses add ‘online’ to their offline sales. In The Netherlands fast growth of online sales is made possible by industry organisations such as ‘Thuiswinkel.org’, an organisation that supports their over 12.000 retail-members with knowledge, development and information on all possible aspects of online shopping. In 2017 these members raised the question whether it is possible to mimic the ‘traditional sales conversation’ to online environments by deploying AI based conversation technology. To research this question the specific actual benefits for consumers need to be determined of the conventional ‘offline-shopping sales conversation’. Next, the current online shopping opportunities presented by the B2C market of The Netherlands were studied including the level of interaction (conversation) that is technically provided. With so many industries active in the online arena it was decided to focus on the following industries: Electronics, Clothing, Food, and Financial services. This selection was made based on levels of online sales (highest for these sectors) and interests of Thuiswinkel.org members. Subsequently, the offline sales conversation benefits that were found as ‘most important’ in these industries, were used to construct online customer journeys. These are then used to formulate requirements for the comparison and selection of conversation systems. With this insight in how to achieve true conversational commerce in the defined customer journeys of the four industry’s the retailers’ question is answered. The outcome shows differences per industry in importance of a limited number of ‘e-sales conversation’ benefits. An important conclusion is that the current available technology cannot deploy all complex aspects of the offline sales conversation benefits in an online shopping environment. The technology still needs to progress significantly to adopt offline sales conversation aspects. On the other hand pure substitution of offline benefits may not be required. Further, the maturity of the functionality within each conversation system appears to be of importance as requirements differ per company. Additional research is required to extend on the differences and first insight found in the options to develop ‘e-sales conversation’."
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For two decades policy makers, property owners, retailers, and academics, have been interested in the effects of the Internet for retailing, commercial real estate and shopping locations. At the time of the rise of the commercial Internet many futurists predicted that this process innovation would decrease the role of towns and shopping areas as a focal point for consumption and human interaction. Despite the strong growth in online shopping and increasing competition form e-retailers, shopping areas are not yet obsolete.
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Objective: To predict mortality by disability in a sample of 479 Dutch community-dwelling people aged 75 years or older. Methods: A longitudinal study was carried out using a follow-up of seven years. The Groningen Activity Restriction Scale (GARS), a self-reported questionnaire with good psychometric properties, was used for data collection about total disability, disability in activities in daily living (ADL) and disability in instrumental activities in daily living (IADL). The mortality dates were provided by the municipality of Roosendaal (a city in the Netherlands). For analyses of survival, we used Kaplan–Meier analyses and Cox regression analyses to calculate hazard ratios (HR) with 95% confidence intervals (CI). Results: All three disability variables (total, ADL and IADL) predicted mortality, unadjusted and adjusted for age and gender. The unadjusted HRs for total, ADL and IADL disability were 1.054 (95%-CI: [1.039;1.069]), 1.091 (95%-CI: [1.062;1.121]) and 1.106 (95%-CI: [1.077;1.135]) with p-values <0.001, respectively. The AUCs were <0.7, ranging from 0.630 (ADL) to 0.668 (IADL). Multivariate analyses including all 18 disability items revealed that only “Do the shopping” predicted mortality. In addition, multivariate analyses focusing on 11 ADL items and 7 IADL items separately showed that only the ADL item “Get around in the house” and the IADL item “Do the shopping” significantly predicted mortality. Conclusion: Disability predicted mortality in a seven years follow-up among Dutch community-dwelling older people. It is important that healthcare professionals are aware of disability at early stages, so they can intervene swiftly, efficiently and effectively, to maintain or enhance the quality of life of older people.
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The liveability of cities worldwide is under threat by the predicted increase in intensity and frequency of heatwaves and the absence of a clear spatial overview of where action to address this. Heat stress impairs vital urban functions (Böcker and Thorsson 2014), hits the local economy (Evers et al. 2020), and brings risks for citizens’ health (Ebi et al. 2021). The ongoing densification of cities may escalate the negative consequences of heat, while rising climate adaptation ambitions require new pathways to (re)design public places for a warmer climate. Currently, policy makers and urban planners rely on remote sensing and modelling to identify potential heat stress locations, but thermal comfort models alone fail to consider socio-environmental vulnerabilities and are often not applicable in different countries (Elnabawi and Hamza 2020).In the Cool Towns Interreg project, researchers collaborated with municipalities and regions to model urban heat stress in nine North-Western European cities, to find vulnerabilities and to measure on the ground (see Spanjar et al. 2020 for methodology) the thermal comfort of residents and the effectiveness of implemented nature-based solutions. Using the Physiological Equivalent Temperature (PET) index, several meteorological scenarios were developed to show the urban areas under threat. The PET maps are complemented by heat vulnerability maps showing key social and environmental indicators. Coupled with local urban planning agendas, the maps allowed partner cities to prioritize neighbourhoods for further investigation. To this end, community amenities and slow traffic routes were mapped on top of the PET maps to identify potential focus areas.A comparative analysis of the collated maps indicates certain spatial typologies, where vital urban activities are often influenced by heat stress, such as shopping areas, mobility hubs, principal bicycle and pedestrian routes. This project has resulted in the development of a multi-level Thermal Comfort Assessment (TCA), highlighting locations where vulnerable user groups are exposed to high temperatures. Standardized for European cities, it is a powerful tool for policy makers and urban planners to strategically identify heat stress risks and prioritize locations for adapting to a changing climate using the appropriate nature-based solutions.
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Like a marker pen on a map, the Covid-19 pandemic drastically highlighted the persisting existence of borders that used to play an ever decreasing role in people´s perception and behavior over the last decades. Yes, inner European borders are open in normal times. Yes, people, goods, services and ideas are crossing the border between Germany and the Netherlands freely. Yet we see that the border can turn into a barrier again quickly and effectively and it does so in many dimensions, some of them being not easily visible. Barriers hinder growth, development and exchange and in spite of our progress in creating a borderless Europe, borders still create barriers in many domains. Differing labor law, social security and tax systems, heterogeneous education models, small and big cultural differences, language barriers and more can impose severe limitations on people and businesses as they cross the border to travel, shop, work, hire, produce, buy, sell, study and research. Borders are of all times and will therefore always exist. But as they did so for a long time, huge opportunities can be found in overcoming the barriers they create. The border must not necessarily be a dividing line between two systems. It has the potential to become a center of growth and progress that build on joint efforts, cross-border cooperation, mutual learning and healthy competition. Developing this inherent potential of border regions asks for politics, businesses and research & education on both sides of the border to work together. The research group Cross-Border Business Development at Fontys University of Applied Science in Venlo conducts applied research on the impact of the national border on people and businesses in the Dutch-German border area. Students, employees, border commuters, entrepreneurs and employers all face opportunities as well as challenges due to the border. In collaboration with these stakeholders, the research chair aims to create knowledge and provide solutions towards a Dutch-German labor market, an innovative Dutch-German borderland and a futureproof Cross-Border economic ecosystem. This collection is not about the borderland in times of COVID-19. Giving meaning to the borderland is an ongoing process that started long before the pandemic and will continue far beyond. The links that have been established across the border and those that will in the future are multifaceted and so are the topics in this collection. Vincent Pijnenburg outlines a broader and introductory perspective on the dynamics in the Dutch-German borderland.. Carla Arts observes shopping behavior of cross-border consumers in the Euregion Rhine-Meuse-North. Jan Lucas explores the interdependencies of the Dutch and German economies. Jean Louis Steevensz presents a cross-border co-creation servitization project between a Dutch supplier and a German customer. Vincent Pijnenburg and Patrick Szillat analyze the exitence of clusters in the Dutch-German borderland. Christina Masch and Janina Ulrich provide research on students job search preferences with a focus on the cross-border labor market. Sonja Floto-Stammen and Natalia Naranjo-Guevara contribute a study of the market for insect-based food in Germany and the Netherlands. Niklas Meisel investigates the differences in the German and Dutch response to the Covid-19 crisis. Finally, Tolga Yildiz and Patrick Szillat show differences in product-orientation and customer-orientation between Dutch and German small and medium sized companies. This collection shows how rich and different the links across the border are and how manifold the perspectives and fields for a cross-border approach to regional development can be. This publication is as well an invitation. Grasping the opportunities that the border location entails requires cooperation across professional fields and scientific disciplines, between politics, business and researchers. It needs the contact with and the contribution of the people in the region. So do what we strive for with our cross-border research agenda: connect!
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The purpose of the research we undertook for this Conference Paper was to investigate whether marketing campaigns for specific types of drinks could be directed towards age cohorts rather than towards intercultural differences between countries. We developed consumer profiles based on drinking motives and drinking behavior by age cohorts. We hypothesized that differences between countries in the youngest age groups are smaller than in the older age groups, where country specific tradition and culture still plays a more prominent role. We, therefore tested, from the data obtained by the COnsumer BEhaviouR Erasmus Network (COBEREN), the hypothesis that the extent to which the age specific profiles differ between countries increases with age. The results confirm our hypothesis that the extent to which drinking motives differ between countries increases with age. Our results suggest that marketing campaigns which are directed towards drinking motives, could best be tailored by age cohort, in particular when it concerns age group 18-37 and more particular for beer, spirits and especially premix drinks. Marketing campaigns for non-alcoholic beverages should be made specific for the British countries and the Western countries, but even more effectively be made specific for the age cohort 18-37.
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To enhance the validity of a mobility emission-effects model, a research is conducted on consumer behaviour. Consumer mobilitypreferences are the main determining factor in the proposed model that describes the kilometre and emission outcome under several scenarios. Motorized mobility of consumers buying fashion in shopping areas cause more kilometres in the network and subsequently more emission than when the fashion is bought online and the delivery is done by the parcel delivery services.The model provides an indication of best practice: if consumers change their shopping preferences they reduce emission and they also enable the PDSs to optimize their delivery operations
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This brochure is based on a workshop in which Professor Rik Eweg discussed the results and plans of the professorship with the main Van Hall Larenstein lecturer-researchers involved.
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