Only recently have scholars begun to explore the cross-section connection of entrepreneurship and personal selling and introduced the notion of entrepreneurial selling. This study contributes to the emerging debate by addressing the personal selling role of business owners of small and medium-sized enterprises (SMEs) in the business-to-business (B-to-B) market in the context of failure. It examines how business owners make sense of their entrepreneurial selling activities and how underperformance in this role contributes to failure. Based on a literature review and interviews, the paper concludes that entrepreneurial selling is a crucial activity for preventing business failure and one that business owners recognize. Reasons for underperformance include business owners spending too little time on selling, their lack of personal selling skills, and procrastinating their selling activities. Answering the “bird-in-the-hand sales means” questions can produce either success or failure. Future research avenues are then suggested.
This article focuses on the opportunities and challenges Dutch Small and Medium sized Enterprises (SMEs) in the food and beverage industry are facing with respect to innovation in food and health. An online questionnaire was developed to give an overview on attitudes and activities of SMEs with respect to innovation; their interest in trends, among which were health and wellbeing; and their view on logos as a possible way of communication. Results show that innovation is important for SMEs: over 80% of the SMEs are innovating in products and over 60% in processes. The most appealing trends are: Health and wellbeing and sustainability. In conclusion, the identified opportunities for innovation in food and health are: a large willingness to innovate and the increasing interest in the already appealing trend of nutrition and health. Also, taste is considered as important as health and cannot be compromised.
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Paper for the WION - Werkgemeenschap Inkoop Onderzoek Nederland - 2015, 3rd version.Purchasing within Small and Medium-sized Enterprises (SMEs) is important for the overall SME firm performance. However, purchasing within SMEs is not the same as purchasing within larger organisations and there is limited conclusive research on how to improve the purchasing performance of SMEs. This article describes research done by four bachelor students on the purchasing function within four Dutch manufacturing SMEs.
