This article explores cooperation between a commercial supermarket chain and an environmental non-governmental organization linking it to consumer perception of the “The Super Animals” collectable cards promotion initiative. The case study focuses on one particular joint project involving Animal Cards that was initiated by the supermarket Albert Heijn and the World Wide Fund for Nature in The Netherlands. Based on this case, environmental non-governmental organizations’ strategic choices in the context of contesting discourses of sustainability and consumption, as well as implications for environmental education, are addressed. This article combines three strands of the literature – on sustainable consumption, on strategic cooperation between commercial companies and environmental non-governmental organizations and on environmental education. It is argued that the Animal Cards initiative presents an ambiguous case by both attempting to enhance environmental awareness and promoting consumption, opening up questions about the value of such cooperative ventures to the objectives of environmental education. It is concluded that cross-sector partnerships have the potential to lead to improvements in corporate social responsibility and environmental awareness among consumers but simultaneously pose the danger of undermining the critical stance toward consumption. https://doi.org/10.1177/1469540514556170 LinkedIn: https://www.linkedin.com/in/helenkopnina/
MULTIFILE
This study focuses on SME networks of design and high-tech companies in Southeast Netherland. By highlighting the personal networks of members across design and high-tech industries, the study attempts to identify the main brokers in this dynamic environment. In addition, we investigate whether specific characteristics are associated with these brokers. The main contribution of the paper lies in the fact that, in contrast to most other work, it is quantitative and that it focuses on brokers identified in an actual network (based on both suppliers and users of the knowledge infrastructure). Studying the phenomenon of brokerage provides us with clear insights into the concept of brokerage regarding SME networks in different fields. In particular we highlight how third parties contribute to the transfer and development of knowledge. Empirical results show, among others that the most influential brokers are found in the nonprofit and science sector and have a long track record in their branch.
The Erasmus project Peat Valley+ was a coalition of the Hanze University of Applied Science, Vocational School Terra in the Netherlands, the Vives University of Applied Science in Belgium and the university of Skövde in Sweden. This Alliance worked on the development of an external structure in the region to make the schools, students, researchers and teachers mobile in their own region. This project is linked to LLO and Regional Food Chain REFRAME.
Closer Connections aims to build a coherent, cross-academy, virtual- and augmented reality strategy to contribute to the European agenda: “a Europe fit for the digital age”. Closer Connections enables the SPRONG group DIGIREAL to strengthen its visibility and reputation on a European level to build strong alliances with European VR/AR coalitions and associations and apply for EU grants. In this project, a strategic paper on market assessment is developed to determine our position within this European agenda. This is followed by a roadmap for the future utilisation of our rare assets (XR-stage, photogrammetry, etc.), and raise awareness of the unique combination of excellent facilities, creative staff and talented students.
• Alliances for Innovation will be anchored in strategic and sustainable cooperation among vocational education and training (VET), higher education (HE) and enterprises working together to boost the innovation capacity of Europe. They will considerably strengthen the synergies between both educational fields in fostering innovation, new skills, a sense of initiative and entrepreneurial mind-sets. The Alliances for Innovation will focus on the need of citizens and accelerate the modernization of HE and VET. • The Alliances will help to implement the EU Communication on the Renewed Agenda for Higher Education and contribute to the creation of a European Education Area. The Alliances for Innovation will also take into account the Agenda 2030 Sustainable Development Goals.
