What is the impact of blogging, either by journalists or readers, on journalism? Do entries on readers' blogs lead to stories for professional journalists and how is the work of a blogging journalist influenced by the fact that he or she nowadays has a second publication platform and is more in contact with readers through the blog? We conducted content analyses of blogs and interviewed professional and amateur bloggers with blogs on Dutch national and local newspaper websites as well as editors who are responsible for the blogs on the websites. Newspapers employ different strategies when it comes to allowing either journalists or readers to blog on their newspaper websites. Local papers seem to profit most when it comes to getting story leads, or even scoops, from readers' blogs. Blogs on national newspapers' websites function more as personal diaries for the bloggers. The blogs by journalists and invited experts seem to flourish more on national papers' websites. There is also a difference in the 'directions' that bloggers get. With a stricter policy, mostly meaning that off-topic entries are discouraged, readers' blogs are more focused and are more valuable for journalists looking for news.
De marketeers van Bavaria hebben natuurlijk goud in handen. Het begon met een flashmob op de tribune tijdens de voorbereiding van het Nederlands elftal, maar tijdens het WK groeide de ‘Dutch Dress’ uit tot de meest geslaagde marketingactie van het afgelopen WK. Het zal dan ook niemand verbazen dat Bavaria nog bezig is met een climax tijdens de huldiging van het Nederlands elftal a.s. dinsdag in Amsterdam. Het plan is om 750 vrouwen in de inmiddels beruchte jurkjes de - hopelijk - nieuwe wereldkampioenen te laten verwelkomen. Veel sportmarketeers zijn lovend over de ‘Bavaria case’ met de kanttekening dat je wel wat geluk moet hebben. Volgens Bob van Oosterhout is de grootste buzz namelijk te danken aan de FIFA en niet aan Bavaria zelf. Als echter het perspectief van de organisator genomen wordt, is ambush marketing minder origineel en creatief, het is juist een enorme bedreiging voor mega sportevenementen in de toekomst.
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This paper presents the results of a business – university collaborative research project on defining lower management competencies in the year 2025. The purpose of the research was to help a large local airport to define and understand what competencies lower management will need in order to function effectively in the renewed organization portrayed in an internal strategic document called “Chief Plan 2025”. At the same time the research was needed as input for developing new business curricula. Field research was done by a team of five researchers using focus groups and interviews with 43 employees from 15 different business units. Three general types of critical competencies emerged from the data; professional, interpersonal and personal. Management implications are that the airport will need to adapt its HRM policies. New business curricula will need to help graduates to work in roles, rather than functions. Limitations are linked to the generalizability of the results and the fact that the research was organization-centric, meaning broad societal changes that might affect individuals’ attitudes and in turn their attitude towards work were not considered.
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