Content moderation is commonly used by social media platforms to curb the spread of hateful content. Yet, little is known about how users perceive this practice and which factors may influence their perceptions. Publicly denouncing content moderation—for example, portraying it as a limitation to free speech or as a form of political targeting—may play an important role in this context. Evaluations of moderation may also depend on interpersonal mechanisms triggered by perceived user characteristics. In this study, we disentangle these different factors by examining how the gender, perceived similarity, and social influence of a user publicly complaining about a content-removal decision influence evaluations of moderation. In an experiment (n = 1,586) conducted in the United States, the Netherlands, and Portugal, participants witnessed the moderation of a hateful post, followed by a publicly posted complaint about moderation by the affected user. Evaluations of the fairness, legitimacy, and bias of the moderation decision were measured, as well as perceived similarity and social influence as mediators. The results indicate that arguments about freedom of speech significantly lower the perceived fairness of content moderation. Factors such as social influence of the moderated user impacted outcomes differently depending on the moderated user’s gender. We discuss implications of these findings for content-moderation practices.
Voor mensen die beroepshalve met communicatie en informatie te maken hebben, is het belangrijk om op de hoogte te zijn van de meest actuele en relevante ontwikkelingen op dat terrein. Het gaat hierbij niet alleen over social media of web 2.0 - ook het zoeken, beheren en publiceren van informatie is voor professionals ingrijpend veranderd. Wie de mogelijkheden van nieuwe media kent en gebruikt, haalt het beste uit zijn organisatie, bereikt zijn doelgroepen en blijft zijn concurrenten voor. Het Handboek Nieuwe Media gaat in 12 hoofdstukken in op de eigenschappen en mogelijke toepassingen van Twitter, communities, blogs, tablets, browsers, foto, video, audio, user-generated content, Google, RSS en databases.
Content Analysis has been developed within communication science as a technique to analyze bodies of text for features or (recurring) themes, in order to identify cultural indicators, societal trends and issues. And while Content Analysis has seen a tremendous uptake across scientific disciplines, the advent of digital media has presented new challenges to the demarcation and study of content. Within Content Analysis, different strategies have been put forward to grapple with these dynamics. And although these approaches each present ways forward for the analysis of web content, they do not yet regard the vast differences between web platforms that serve content, which each have their own ‘technicities,’ e.g. carry their own (often visually undisclosed) formats and formatting, and output their own results and rankings. In this dissertation I therefore develop Networked Content Analysis as a term for such techniques of Content Analysis that are adapted specifically to the study of networked digital media content. The case in question is climate change, one of the major societal challenges of our times, which I study on the web and with search engines, on Wikipedia as well as Twitter. In all, my contribution provides footing for a return to the roots of Content Analysis and at the same time adds to its toolkit the necessary web- and platform-specific research techniques for creating a fine-grained picture of the climate change debate as it takes place across platforms.
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