Purpose: This conceptual paper explores the problems associated with trying to address culture as one of the key aspects in effective workplace strategies. Design/methodology/approach: This paper critically addresses the relationship between workplace strategies and the behavioural components of locality. It reviews the role that the concept of culture has, so far, played in trying to predict these behavioural consequences as part of (literature discussing) efforts to design appropriate workplace strategies. Findings: The discussion reveals the need to further address this relation through dedicated research. What is more, it is argued that there is a clear need to focus explicitly on work patterns, and how these can be accounted for in workplace strategies, instead of continuing to focus on the concept of culture as a predictor for successfulness. It is argued that the latter does not allow for practical application, whereas the former could help us to better understand and predict the effectiveness of specific workplace strategies in specific (local) circumstances. Practical implications: The outcome of the discussion suggests that organisations consisting of multiple locations could benefit from explicitly accounting for (local) work patterns in setting up workplace strategies for the organisation as a whole. Originality/value: This paper reveals a relevant research gap in current literature on workplace strategies and suggests a shift in focus from culture to work patterns as one of the key aspects to address.
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This dissertation presents the results of a research project on unraveling the dynamics of facilitating workplace learning through pedagogic practices in healthcare placements. Supervisors are challenged to foster safe learning opportunities and fully utilize the learning potential of placement through stimulating active participation for students while ensuring quality patient care. In healthcare placements, staff shortages and work pressure may lead to stress when facilitating workplace learning. Enhancing pedagogic practices in healthcare placements seems essential to support students in challenging experiences, such as emotional challenges. This dissertation proposes approaches for optimizing learning experiences for students by highlighting the value of day-to-day work activities and interactions in healthcare placements, and shedding light on agency in workplace learning through supervisor- and student-strategies.
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Purpose Supervisors are responsible to train students in healthcare placements. Although there is knowledge about workplace learning and supervision in general, little is known about supervisors’ pedagogic strategies in specific healthcare placements. In this study, we identify how supervisors’ reasoning and interrelated actions manifest in physiotherapy and nursing work settings. Methods Following the stimulating recall approach, we conducted 16 interviews with supervisors at seven work settings. Using a theoretical framework of workplace supervision, we performed a deductive template analysis. Results Four configurations of pedagogic strategies reveal how supervision manifests in healthcare placements. The results provide unique insights into specific supervision moments, and elucidate the situatedness of the supervisors’ strategies. Conclusions The present study illustrates the variation in aims and focus of supervisors in placements. Supervisors’ pedagogic strategies were found to be mainly based on (A) role modelling, (B) overall support, (C) trust, and (D) letting go. Further research is needed to investigate the interplay between supervisors and students in learning situations within work settings.
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In our increasingly global society, organizations face many opportunities in innovation, improved productivity and easy access to talent. At the same time, one of the greatest challenges, businesses experience nowadays, is the importance of social and/or human capital for their effectiveness and success (Backhaus and Tikoo, 2004; Mosley, 2007; Theurer et al., 2018; Tumasjan et al., 2020). High-quality employees are crucial to the competitive strength of an organization in the global economy, as these employees have a major influence on organizational reputation (Dowling at al., 2012). An important question is how, under these global circumstances, organizations and companies in the Netherlands can best be stimulated to attract and preserve social capital.Several studies have suggested the scarcity of talent and the crucial importance of gaining competitive advantage with recruitment communication to find the fit between personal and fundamental organizational characteristics and values for employees (Cable and Edwards, 2004; Bhatnagar and Srivastava, 2008; ManPower Group, 2014; European Communication Monitor (ECM), 2018). In order to become an employer of choice, organizations have to not only stand out from the crowd during the recruitment process but work on developing loyalty and a culture of trust in their relationship with employees (ECM, 2018). Employer Branding focuses on the process of promoting an organization, as the “employer of choice” to a desired target group, which an organization aims to attract and retain. This process encompasses building an identifiable and unique employer identity or, more specifically, “the promotion of a unique and attractive image” as an employer (Backhaus 2004, p. 117; Backhaus and Tikoo 2004, p. 502).One of the biggest challenges in the North of the Netherlands at the moment is the urgent need for qualified labor in the IT, energy and healthcare sectors and the excess supply of international graduates who are able to find a job in the North of the Netherlands (AWVN, 2019). Talent development, as part of the regional labor market and education policy, has been an important part of government programs and strategies in the region (VNO-NCW Noord, 2018). For instance, North Netherlands Alliance (SNN) signed a Northern Innovation Agenda for the 2014-2020 period. SNN encourages, facilitates and connects ambitions focused on the development of the Northern Netherlands. Also, the Social Economic council North Netherlands issued an advice on the labour market in the North Netherlands (SER Noord Nederland, 2017). Knowledge institutions also contribute through employability programs. Another example is the Regional Talent Agreement (Talent Akkoord) framework issued by the Groningen educational institutions, employers and employees’ organizations and regional authorities in which they jointly commit to recruiting, training, retaining and developing talent for the Northern labor market. Most of the hires with a maximum of five year of experience at companies are represented by millennials. To learn what values make an attractive brand for employees in the of the North of the Netherlands, we conducted a first study. When ranking the most important values of corporate culture which matter to young employees, they mention creative freedom, purposeful work, flexibility, work-life balance as well as personal development. Whereas attractive workplace and job security do not matter to such a degree. A positive work environment and a good relationship with colleagues are valued highly (Hein, 2019).To date, as far as we know, no other employer branding studies have been carried out for the North of the Netherlands. Further insight is needed into the role of employer branding as a powerful tool to retain talent in Northern industry in particular.The goal of this study is to provide a detailed analysis of the regional industry in the Northern Netherlands and contribute to: 1) the scientific body of knowledge about whether and how employer branding can strengthen the attractiveness of a regional industry in the labor market; 2) the application of this knowledge and insights by companies and governments in local policy development in the North of the Netherlands.
Werkplekleren is een belangrijk onderdeel van beroepsopleidingen. Toch weten we weinig over hoe praktijkopleiders het leren van studenten op de werkplek ondersteunen. In dit promotieonderzoek wordt de begeleiding van studenten tijdens stages onderzocht.
The hospitality industry in the Netherlands has been slow to adopt artificial intelligence (AI), despite its potential to improve service efficiency and address workforce challenges. While some industries have embraced AI agents—automated systems interacting with users—for customer service, hospitality adoption remains limited. Many hotels struggle to integrate AI in ways that enhance guest experiences while ensuring workforce sustainability, a paradox. Workforce sustainability means keeping employees skilled and adaptable. This research addresses this paradox observed in professional practice, focusing on three key gaps in AI integration: • Hotel employees lack the skills and knowledge to adapt to AI-enhanced workplaces. • Hotel managers lack clear AI strategies that maintain service quality and employee well-being, ensuring AI complements rather than replaces human service. • AI developers often lack a clear understanding of the hospitality industry’s specific needs, hindering the development of effective solutions. This leads to the central question: How can AI agents be co-developed by hotel professionals and technical experts to enhance service efficiency while supporting a sustainable hospitality workforce? A one-year KIEM project provides the ideal framework for an agile, practice-based investigation in real hospitality environments. The project will unfold in four phases: (1) co-developing conversational AI chatbots with hotel businesses and technology providers, (2) testing the chatbot integration in hotels, (3) evaluating the impact on service efficiency and workforce sustainability, and (4) initiating a community of AI agent practice in service industry. Conducted in collaboration with industry partners, the research ensures findings are directly applicable to real-world hospitality challenges. By bridging academic research and industry needs, this project will generate insights into AI-driven service innovations that benefit hotel operations, employees, and AI developers. Beyond hospitality, its findings will offer scalable strategies for responsible AI adoption in sectors like healthcare, banking, and retail, fostering a more sustainable future of work.
