In 2021, Breda University of Applied Sciences – 7,000 students in the domains of Hotel Management, Facility Management, Games, Media, Logistics, Built Environment, Leisure & Events, and Tourism –discussed the impact of the emerging developments of immersive technologies (VR, AR, AI, Digital Twins) within the sectoral industries.This project, DigiReal – Digital Realities (DR) for Smart Industries - aimed to look beyond the diversity and variety of individual use cases to develop valuable concepts and innovations in methodologies and lab infrastructure, discussing questions: how do we create, use and experience DR sensibly, meaningfully, and responsibly?This report contains a coherent summary of the project with a lot of (domain) examples and technological developments. As a result, this report contains a BUas-wide research agenda on Digital Realities with a framework of overall, generic research questions, methodologies and ecosystems. This research has been financed by Regieorgaan SIA, part of the Dutch National Funding Organisation for Scientific Research (NWO)
Closer Connections aims to build a coherent, cross-academy, virtual- and augmented reality strategy to contribute to the European agenda: “a Europe fit for the digital age”. Closer Connections enables the SPRONG group DIGIREAL to strengthen its visibility and reputation on a European level to build strong alliances with European VR/AR coalitions and associations and apply for EU grants. In this project, a strategic paper on market assessment is developed to determine our position within this European agenda. This is followed by a roadmap for the future utilisation of our rare assets (XR-stage, photogrammetry, etc.), and raise awareness of the unique combination of excellent facilities, creative staff and talented students.
In this project, immersive media (XR, VR, AR) are created and tested as a remediation strategy to help improve the experience of existing TV content and reach and engage both new and existing target groups more effectively. In this project, students and alumni from AGM and Queensland University of Technology (QUT) work together under the supervision of the R&D department from the professorship Digital Media Concepts and QUT to develop innovative immersive media products based on existing TV productions from Banijay. Banijay is the largest independent production and distribution company in the world. Banijay will provide the challenges, content and feedback on the students’ progress and skills during the (VIS) project, and will offer the opportunity to work on existing international productions with real expectations and demands, and the opportunity to actually market the concepts the students develop. Several new concepts are now in production stage to be released and tested.
An Erasmus+ funded project in which universities from Denmark, Norway, and Portugal work alongside BUas to research and develop pre-preproduction teaching materials regarding the use of Virtual Production (VP) technologies. Lecturers and students from the consortium will get hands-on experience with BUas's XR stage, with the goals of collaboration and understanding of the needs of future media professionals.
