Insights from successful B2B software companies to boost brand awareness and revenue on the European market.
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Na het luisteren naar enige STER blokken op de radio kun je de voorzichtige conclusie trekken dat het internetadres van veel bedrijven het in de Consumer to Business (C2B) marktcommunicatie inmiddels vaak wint van het telefoonnummer. De mogelijkheden van het Internet voor C2B krijgen dan ook veel aandacht. Maar wat betekent de “ver-internetting” voor samenwerking van ondernemingen (B2B) en voor de interne inrichting van de onderneming? Zit daar een patroon in? Daar wil ik het in deze bijdrage met u over hebben.
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1e alinea column: Hoe kun je nou de lessons learned van social media zo opschrijven dat corporates met hun duizenden controllers en compliance officers er iets mee kunnen? The social company en het ver-internetten van de bedrijfsvoering zetten onderstaande principles op de Business Balance Scorecard. Deze statements hebben stuk voor stuk concrete gevolgen voor strategie, inrichting en operations, voor ICT oplossingen en voor HRM, als je bereid bent er 'door heen' te lezen. Ze vormen een basis voor prioriteitstelling, bijvoorbeeld bij projectselectie, investeringsbeslissingen, individuele beoordelingen of bij de keuze van nieuwe collega's. Op die manier kun je de verbinding strategie, ondernemerschap en uitvoerend vermogen van jouw rule-based corporate toetsen aan de principles van de socials. Wellicht begrijpt een corporate bank daarna een klein social bedrijf met een goed idee die startkapitaal wil wat beter. Bijdrage aan het opheffen van een misverstand.
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Most beginning food forests face the following challenge: how do we get the harvest to the consumer? At food forest 't Mortelke they had the same question. The following research presents the answer to the following question: 'What are potential outlets for the harvest of Voedselbos 't Mortelke and how can these collaborations be realized?' The research provides more clarity on the needs of the market regarding potential collaborations with Voedselbos 't Mortelke. Interviews with interested parties (restaurants, country stores, organic supermarkets, individuals) revealed that the most appropriate form of cooperation with the food forest lies with fine-dining restaurants in the Eindhoven area. To initiate these collaborations an experimental phase is needed in which the chefs can get to know the products of the food forest. As a result of this research, several collaborations with restaurants have been initiated! Due to privacy reasons, certain parts of the research have been removed from the publication version.
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De sterke groei van b2b, b2c en c2c e-commerce zorgt echter voor nieuwe problemen op logistiek vlak. De straten worden drukker door rondrijdende bestelauto’s, er is meer vervuiling, verkeersonveiligheid en geluidsoverlast. E-commerce zorgt voor meer leveringen in steden, en dat onder grote tijdsdruk. Welke innovaties zijn nodig om de situatie te verbeteren? Wat zijn de tien belangrijkste trends in last mile bezorging?
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Business owners seem to recover. 52% of the business owners can pay their bills on time and 60% have enough financial resources to continue their business. Business investments are rising and the number of business owners having a lower renumeration than in 2019 are diminishing.The number of business owners earning less than remuneration welfare allowances is strongly decreasing. Other signs of recovery are the increase of staff employment in Q4 2021, except for Aruba. And Business Confidence further rises for Q1 2022. Not only in sales, but also in timely payments. Yet there is a definite need for additional capital for 40% of all businesses to continue the uplift. Especially so for business owners on Curaçao. Overall start-ups and self-employed are as steady going as established enterprises and business with employees. Yet start-ups and self-employed have lower sales, lower levels of entrepreneurial remunerations, but employ more new staff members in Q4. Businesses in B2B largely outperform B2C and mixed B2C/B2B business models in sales and entrepreneurial remuneration. The island of Aruba deviates from the (is)lands of Bonaire and Curacao in Q4 2021. Businesses on Aruba seem more mature with less start-ups, more employees, more likely to be family businesses and have higher scores on provided annual reports. Entrepreneurial remuneration is also highest on Aruba. Yet growth of employment is negative. On all (is)lands business owners endure above average stress levels, with a quarter of them at extreme levels. This indicates the major uncertainties business owners are facing.
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Much has been written on differences and similarities of B2B sales and procurement professionals. Sometimes these two types seem to come from two different planets, but then we hear talk of synergies and the need to cooperate more closely. Let’s first discuss the “Women Are from Venus; Men Are from Mars” perspective. The saying comes from a book title of John Gray (1992) who claimed that men and women are psychologically speaking fundamentally different. This then (according to Gray) has an impact on how the two sexes communicate and tackle problems. The webarticle discusses several aspects of procurement and sales and concludes that the two professions need each other in order to be successful.
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Tax evasion, delayed trains & untidy death seem to be parts of our daily lives. But what about the digitalisation dragons? Will they wipe away B2B sales and procurement as we know it, our will we see a more nuanced picture? The first Part on this topic so far has attracted 3700+ readers at our PSF website. It concluded that this wave of digitalisation is different from the advance of enterprise systems in the eighties, but it was inconclusive whether digitalisation differs from existing e-commerce or e-procurement systems, and whether it differs from managing data in long or short supply lines. This Part II hopes to stir some discussion & bring some answers.
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We hear about disruptive technologies and live in a VUCA world (Volatile, Uncertain, Complex, and Ambiguous). New technologies will change business models as they have always done. However the four VUCA factors have varying impacts on business “which defies confident diagnosis and befuddles executives” (Bennett & Lemoine, 2014).They identify four potent weapons to fight digitalisation dragons: agility, information, restructuring, and experimentation.This blog compares earlier waves of technology with the digitalisation wave. Currently, 40–60 percent of customer value is not created within the focal company but in the supply chain (KPMG, 2016). The same holds for the purchasing-turnover ratio: 20 to 85 cents of every euro sold was purchased from suppliers (Van Weele et al., 2017, p. 35). In current business models B2B sales and procurement play dominant roles. The blog (Part I & II) discusses the impact of disruptive technology on business models with a focus on procurement (purchasing).1500 words
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This is a case study which discusses the journey of a successful Ethiopian dairy entrepreneur. It turned out that the inclusiveness of the small holder farmer into the chain with fair incentive sharing mechainsms and guarenteed market access made her chain more efficient, reliable and profitable.
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