Behaviour change design has much to gain with the integration of insights from the behavioural sciences in the design process. However, this integration needs to be done without hampering the creative process. In two rich design cases aimed at health and safety behaviour change, we describe our efforts to develop a method for theory driven design based on the Double Diamond. Our method attempts to integrate insights from the Persuasive by Design-model (PbD) for behaviour change into the entire design process. Our case studies demonstrate that our method indeed augments the integration of theory and evidence in our designs, but only if the Double Diamond process model is complemented with an evaluation phase, and insights from the PbD-model are derived using rich, well developed tools.
Recently, there has been an increase in interest for the integration of insights from the behavioural sciences into the design process. The Persuasive by Design model aims to provide an evidence-based framework by which designers gain access to relevant theoretical insights from the behavioural sciences. This paper examines the use of the model in two case studies that dealt with complex behavioural change situations. In both studies, the model proved to be a valuable aid in determining target behaviours and operationalizing intervention concepts, especially in the early stages of the design process. Some shortcomings of the model also transpired. The model was seen as too complex, and its psychological frame does not prevent designers to overlook possible systemic moderators of behaviour. Implications for further development of tools that give access to model insights are discussed.
A presentation about a step wise behavioural change approach that is developed by Maastricht Bereikbaar. With this approach actions and campaigns to stimulate people to change their mobility behaviour will be effective and successfull. The presentation contains an introduction of Maastricht Bereikbaar, an explaination of the steps and preconditions, and the results we achieved so far with the program.
This PD project aims to gather new knowledge through artistic and participatory design research within neighbourhoods for possible ways of addressing and understanding the avoidance and numbness caused by feelings of vulnerability, discomfort and pain associated with eco-anxiety and chronic fear of environmental doom. The project will include artistic production and suitable forms of fieldwork. The objectives of the PD are to find answers to the practice problem of society which call for art that sensitises, makes aware and helps initiate behavioural change around the consequences of climate change. Rather than visualize future sea levels directly, it will seek to engage with climate change in a metaphorical and poetic way. Neither a doom nor an overly techno-optimistic scenario seem useful to understand the complexity of flood risk management or the dangers of flooding. By challenging both perspectives with artistic means, this research hopes to counter eco-anxiety and create a sense of open thought and susceptibility to new ideas, feelings and chains of thought. Animation and humour, are possible ingredients. The objective is to find and create multiple Dutch water stories, not just one. To achieve this, it is necessary to develop new methods for selecting and repurposing existing impactful stories and strong images. Citizens and students will be included to do so via fieldwork. In addition, archival materials will be used. Archives serve as a repository for memory recollection and reuse, selecting material from the audiovisual archive of the Institute of Sound & Vision will be a crucial part of the creative work which will include two films and accompanying music.
Gezond beweeggedrag bevordert de kwaliteit van leven en helpt bij het verminderen of voorkomen van gezondheidsklachten en heeft een positieve invloed op sociaal welbevinden, participatie en welzijn. Gezond leven is primair de verantwoordelijkheid van mensen zelf, maar niet iedereen is in staat om gezond gedrag zelfstandig te initiëren en vol te houden. Voor deze mensen is in de eerstelijnszorg veel aandacht. Frustrerend is dat ondanks alle inspanningen de zorgprofessionals, zoals de fysiotherapeut, praktijkondersteuner en beweegconsulent, zelf inschat-ten dat 50-90% van de cliënten binnen een jaar terugvalt in ongezond beweeggedrag. Hoewel aansluiten bij de mate van zelfmanagement van de cliënt hierbij kansrijk lijkt, blijkt de huidige aanpak onvoldoende. Bewijskracht voor het belang van het stimuleren van gezond gedrag in de context, een combinatie van achtergrondkenmerken en sociaal, psychisch en fysiek functioneren in de leefomgeving, neemt toe. Maar hoe betrek je als professional deze context in een persoonsgericht ondersteuningstraject? Hogeschool Leiden, De Haagse Hogeschool en Hogeschool Rotterdam gaan samen een methodiek ontwikkelen die antwoord geeft op deze vraag. Het BiBoZ project identificeert functioneringsprofielen vanuit cliëntenperspectief en identificeert profielspecifieke bouwstenen voor duurzaam gezond beweeggedrag. De functioneringsprofielen zijn gebaseerd op individuele kenmerken en gedrag beïnvloedende componenten zoals het fysieke, sociale en psychische functioneren in de dagelijkse leefomgeving van de cliënt. Bouwstenen zijn bestaande interventies en diensten zoals: beweeginterventie, een app of verwijzing naar een beweegaanbod of burgerinitiatief. Voor het definiëren van de functioneringsprofielen en bouwstenen starten we bij de cliënt, werken we gedurende het hele traject in co-creatie met de praktijk, gebruiken we het Behavioural Change Wheel als theoretisch raamwerk en gebruiken we naast kwalitatieve technieken ontwerpgerichte onderzoekstechnieken. Vanuit deze nieuwe open en brede blik werken we toe naar een prototype van een methodiek te gebruiken door zorgprofessionals voor op maat ondersteunen van hun cliënten in het bereiken van duurzaam gezond beweeggedrag.
Everybody has conscious and unconscious experiences during their holidays. They usually impact your life to a limited degree, but sometimes you have an experience as a result of which you will have a new outlook on life from that moment onwards: a life-changing experience.There are travelers who consciously seek a place in which they can have this type of experiences. Think, for instance of a wellness resort in Bali, in which you learn to eat healthy food and monitor your work-life balance. When returning from this holiday, you are likely to change course and take the plunge.You could also have an unconscious (spontaneous) experience during your holiday. An experience of which you did not know you would ever have it. You are being triggered, and when arriving home, you are going to take action to change things for the better. You may have visited an orphanage or a nature reserve during a round trip for which you are going to set up a fund-raising appeal after your holidays.This PhD research will seek answers to the following questions:• Can a life-changing experience be designed?• To what degree can a life-changing experience lead to a sustainable behavioural change? Partner: University of Surrey
