The contribution of branded games for the LEGO ninjago brand narrative
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Exploring the effect of rebranding on stakeholders
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The body as a brand in social media : analyzing digital fitness influencers as product endorsers
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Human values as added value (s) in consumer brand congruence
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Adapting to an emerging social media landscape: The rise of informalization of company communication in tourism
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It takes time to tango: The relative importance of values versus traits in consumer brand relationships
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From monologues to dialogues: interactivity in company social media use
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Real time is real money: the effectiveness of RTM as a strategy to increase the sharing of brand tweets
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The importance of values for brand purchase
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