This lessons learned report gives an overview of the output and results of the first phase of the REDUCES project. The introduction states the relevance of combining a policy approach with business model analysis, and defines the objectives. Next, an overview is given of circular economy good business practices in the regions involved. Examining these business practices helped to define the regional needs for circular economy policy. This business approach proved to be a solid base for developing regional circular economy action plans, the last chapter of this report.
Paper presented at EURAM 2019: Exploring the Future of Management, Lisbon. Solution ecosystems can help to solve or minimize societal problems. A wide range of different actors are involved in co-creating a solution. Together, they form a ‘solution ecosystem’. They co-create different forms of value for different stakeholder groups. They create value at the ecosystem level, for different stakeholder groups. Moreover, they create system-resources. Value capture and distribution among ecosystem actors can therefore be challenging. Moreover, little is known on the role of ecosystem orchestration and goal-alignment of ecosystem actors. In this paper, we shed light on these aspects with a case study of an emerging solution ecosystem that develops a circular urban area in the Netherlands, with the aim of tackling a number of societal problems. We explore the challenges this solution ecosystem faces with regards to value creation, value capture and distribution, ecosystem orchestration and goal alignment. We conclude with avenues for future research on solution ecosystems that enable sustainability transitions. Submission to track ST13_08 - The inner life of business ecosystems, http://www.euramonline.org/annual-conference-2019.html
We aim to understand the interaction between shifting organizational field logics and field actors’ responses to reconcile logic plurality and maintain legitimacy through business model innovation. Drawing on a multimethod, longitudinal field study in the fashion industry, we traced how de novo and incumbent firms integrate circular logics in business models (for sustainability) and uncover how productive tensions in field logics lead to experimental spaces for business model innovation. Our findings showed a shift in the discourse on circular logic that diverted attention and resources from materials innovation (e.g. recycling) to business model innovation (e.g. circular business models). By juxtaposing the degree of field logic tension and the degree of business model innovation, we derive four types of business model hybridization responses that actors engaged in to maintain legitimacy – constrained, limited, integrated, and expanded. Our study generates new insights on business models for sustainability as vehicles for organizational field change.
Recycling of plastics plays an important role to reach a climate neutral industry. To come to a sustainable circular use of materials, it is important that recycled plastics can be used for comparable (or ugraded) applications as their original use. QuinLyte innovated a material that can reach this goal. SmartAgain® is a material that is obtained by recycling of high-barrier multilayer films and which maintains its properties after mechanical recycling. It opens the door for many applications, of which the production of a scoliosis brace is a typical example from the medical field. Scoliosis is a sideways curvature of the spine and wearing an orthopedic brace is the common non-invasive treatment to reduce the likelihood of spinal fusion surgery later. The traditional way to make such brace is inaccurate, messy, time- and money-consuming. Because of its nearly unlimited design freedom, 3D FDM-printing is regarded as the ultimate sustainable technique for producing such brace. From a materials point of view, SmartAgain® has the good fit with the mechanical property requirements of scoliosis braces. However, its fast crystallization rate often plays against the FDM-printing process, for example can cause poor layer-layer adhesion. Only when this problem is solved, a reliable brace which is strong, tough, and light weight could be printed via FDM-printing. Zuyd University of Applied Science has, in close collaboration with Maastricht University, built thorough knowledge on tuning crystallization kinetics with the temperature development during printing, resulting in printed products with improved layer-layer adhesion. Because of this knowledge and experience on developing materials for 3D printing, QuinLyte contacted Zuyd to develop a strategy for printing a wearable scoliosis brace of SmartAgain®. In the future a range of other tailor-made products can be envisioned. Thus, the project is in line with the GoChem-themes: raw materials from recycling, 3D printing and upcycling.
Micro and macro algae are a rich source of lipids, proteins and carbohydrates, but also of secondary metabolites like phytosterols. Phytosterols have important health effects such as prevention of cardiovascular diseases. Global phytosterol market size was estimated at USD 709.7 million in 2019 and is expected to grow with a CAGR of 8.7% until 2027. Growing adoption of healthy lifestyle has bolstered demand for nutraceutical products. This is expected to be a major factor driving demand for phytosterols. Residues from algae are found in algae farming and processing, are found as beachings and are pruning residues from underwater Giant Kelp forests. Large amounts of brown seaweed beaches in the province of Zeeland and are discarded as waste. Pruning residues from Giant Kelp Forests harvests for the Namibian coast provide large amounts of biomass. ALGOL project considers all these biomass residues as raw material for added value creation. The ALGOL feasibility project will develop and evaluate green technologies for phytosterol extraction from algae biomass in a biocascading approach. Fucosterol is chosen because of its high added value, whereas lipids, protein and carbohydrates are lower in value and will hence be evaluated in follow-up projects. ALGOL will develop subcritical water, supercritical CO2 with modifiers and ethanol extraction technologies and compare these with conventional petroleum-based extractions and asses its technical, economic and environmental feasibility. Prototype nutraceutical/cosmeceutical products will be developed to demonstrate possible applications with fucosterol. A network of Dutch and African partners will supply micro and macro algae biomass, evaluate developed technologies and will prototype products with it, which are relevant to their own business interests. ALGOL project will create added value by taking a biocascading approach where first high-interest components are processed into high added value products as nutraceutical or cosmeceutical.
Verschillende maatschappelijke veranderingen dwingen de bouwbranche tot innovaties. Ondanks de potentie op het vlak van circulariteit en duurzaamheid van 3D-printen met kunststoffen kent deze technologie nog nauwelijks toepassingen in de bouw. Redenen hiervoor zijn achterblijvende materiaaleigenschappen en het verschil in cultuur tussen de bouwwereld en kunststofverwerkende industrie. Het bedrijf Phidias, richt zich op innovatieve en creatieve vastgoedconcepten. Samen met Zuyd Hogeschool (Zuyd) willen zij onderzoek doen naar het printen van bouwelementen waarbij de meerwaarde van 3D-printen wordt gezien in het combineren van materiaaleigenschappen. Zuyd heeft afgelopen jaren veel onderzoek gedaan naar het ontwikkelen van materialen voor 3D-printen (o.a. 2014-01-96 PRO). De volgende fase is de opgedane kennis toe te passen voor specifieke applicaties, in dit geval om de vraag van het MKB bedrijf Phidias te beantwoorden. Vanuit een ander MKB-bedrijf, MaukCC, ontwikkelaar van 3D printers, komt de vraag om de afstemming tussen materialen en hardware te optimaliseren. De combinatie van beide vragen uit het werkveld en de expertise bij Zuyd heeft geleid tot dit projectvoorstel. In deze pilotstudie ligt de focus voornamelijk op het 3D printen van één specifiek bouwkundig element met meerdere eigenschappen (bouwfysisch en constructief). De combinatie van eigenschappen wordt verkregen door gebruik te maken van twee (biobased) kunststoffen waarbij tevens een variatie wordt aangebracht in de geprinte structuren. Op deze manier kunnen grondstoffen worden gespaard. Het onderzoek sluit aan bij twee zwaartepunten van Zuyd, namelijk “Transitie naar een duurzaam gebouwde omgeving” en “Life science & materials”. De interdisciplinaire aanpak, op het grensvlak van de lectoraten “Material Sciences” (Gino van Strydonck) en “Sustainable Energy in the Built Environment” (Zeger Vroon) staat garant voor innovatief onderzoek. Integratie van onderwijs en onderzoek vindt plaats door studenten samen met een coach (docent) en ervaren professional aan dit onderzoek te laten werken in Communities for Development (CfD’s).
