Recent developments in digital technology and consumer culture have created new opportunities for retail and brand event concepts which create value by offering more than solely marketing or transactions, but rather a place where passion is shared. This chapter will define the concept of ‘fashion space’ and consumer experience, and delves into strategies for creating experiences that both align with a brand’s ethos and identity and build brand communities. It will provide insight on creating strong shared brand experiences that integrate physical and digital spaces, AR and VR. These insights can be used for consumer spaces but also for media and buyer events, runway shows, test labs and showrooms. Since its launch in 2007, international fashion brand COS has focused on creating fashion spaces that build and reinforce a COS fashion community. COS retail stores with their extraordinary architecture, both traditional and contemporary, contribute stories and facilitate intense brand experiences. Moreover, COS’ dedication to share the artistic inspirations of its people led to collaborating on interactive and multi-sensory installations which allow consumers to affectively connect to the brand’s personality and values. Thus, the brand was able to establish itself firmly in the lifestyle of its customers, facilitating and developing their aesthetics and values. This is an Accepted Manuscript of a book chapter published by Routledge/CRC Press in "Communicating Fashion Brands. Theoretical and Practical Perspectives" on 03-03-2020, available online: https://www.routledge.com/Communicating-Fashion-Brands-Theoretical-and-Practical-Perspectives/Huggard-Cope/p/book/9781138613560. LinkedIn: https://nl.linkedin.com/in/overdiek12345
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This qualitative study investigates the role of coworking spaces as innovation intermediaries, focusing on a specific case study in Amsterdam. We introduce a comprehensive framework that integrates five key coworking space units and delineates three primary innovation intermediary roles: facilitation, configuring, and brokering. Our research underscores the significance of both online and offline managerial interventions that stimulate social interaction, content configuration by staff and community members, active brokering through community managers, and formal/informal events. These strategic interventions collectively enhance information flows and knowledge exchange among entrepreneurs. This study contributes valuable insights into the mechanisms through which coworking spaces facilitate innovation intermediation in support of entrepreneurial endeavours.
This document aims to capture some of the ongoing trends and everyday life challenges in public space observed in Dutch cities since the Covid-19 pandemic hit. We interviewed professionals from municipalities, research organizations, NGOs and design and architecture agencies in the Netherlands, each part of the community of practice connected to the project ‘From Prevention to Resilience’. In these interviews, partners reflected on the various responses that have sprung up during one year of Covid-19 and how these may inform efforts to design better futures for our cities.
