1e alinea column: Hoe kun je nou de lessons learned van social media zo opschrijven dat corporates met hun duizenden controllers en compliance officers er iets mee kunnen? The social company en het ver-internetten van de bedrijfsvoering zetten onderstaande principles op de Business Balance Scorecard. Deze statements hebben stuk voor stuk concrete gevolgen voor strategie, inrichting en operations, voor ICT oplossingen en voor HRM, als je bereid bent er 'door heen' te lezen. Ze vormen een basis voor prioriteitstelling, bijvoorbeeld bij projectselectie, investeringsbeslissingen, individuele beoordelingen of bij de keuze van nieuwe collega's. Op die manier kun je de verbinding strategie, ondernemerschap en uitvoerend vermogen van jouw rule-based corporate toetsen aan de principles van de socials. Wellicht begrijpt een corporate bank daarna een klein social bedrijf met een goed idee die startkapitaal wil wat beter. Bijdrage aan het opheffen van een misverstand.
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1e alinea column: Internet, social media, en al dan niet location based mobiele data hebben impact op de zichtbaarheid van de burger als consument, op business logica modellen en op hoe organisaties eruit gaan zien qua inrichting om in deze veranderende markt te overleven. In deze column de veranderingen in vogelvlucht en in onderling verband.
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This study investigates the evolvement of informalization of company communication on social media over time, based on actual social media data from the tourism industry. The development in the use of emoticons and emoji by companies is examined, as an expression of informalization and humanization of online company communication. We selected 33 companies from the tourism industry in The Netherlands and investigated their Facebook and Twitter messages supplemented with the messages of consumers who interacted with these companies, for the period 2011–2016. Results show that the use of emoticons and emoji in online company communication increased significantly over the period covered in this study, demonstrating a higher level of informalization of company communication. Since this is a key factor for improving relational outcomes, this finding has scholarly as well as managerial relevance. We discuss the implications of the results for the presence of organizations on social media.
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This study investigates the evolvement of informalization of company communication on social media over time, based on actual social media data from the tourism industry. The development in the use of emoticons and emoji by companies is examined, as an expression of informalization and humanization of online company communication. We selected 33 companies from the tourism industry in The Netherlands and investigated their Facebook and Twitter messages supplemented with the messages of consumers who interacted with these companies, for the period 2011-2016. Results show that the use of emoticons and emoji in online company communication increased significantly over the period covered in this study, demonstrating a higher level of informalization of company communication. Since this is a key factor for improving relational outcomes, this finding has scholarly as well as managerial relevance. We discuss the implications of the results for the presence of organizations on social media
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This article will analyze how blockchain technology is applied tomanage and track cargo movement across the globe. First, thedistribution of goods, as well as the bill of lading and quality assurance,the shipping time with the lowest cost, is always a problem for logisticscompanies. The cost of securing goods during transit or long time tocomplete customs procedures also affects the delivery results. This studywill provide problems for the company as well as the impact of the useof blockchain technology developed by IMB in Maersk 's logisticsmanagement system. Thereby the management of goods as well asguarantee orders to win the trust of customers as well as bringenormous profits for themselves Maersk company and provide a newdirection for Indo-Trans Logistics, Vietnam.
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The the agriculture sector in developing countries has a large production share in the global fresh fruit market. Yet, in many cases, the land production yield indices at the orchard level are lower than the values related to more technologically developed countries. This situation leads to economic losses due to poor performance in productivity, efficiency and quality, which in turn is related to a technological and managerial gap. In this chapter, an operations management framework is proposed that tries to balance the market requirements (i.e. quality and quantity) with the capacity of the production system. This is performed through a multi-objective optimization approach that helps orchard managers synchronize the production yields with market demand and quality requirements. The model also allows the production managers to have a forecasting tool based on historical data. The model integrates the full supply chain through a set of sub-models for each stage of the production life cycle. The objective of the model is to minimize cost while maximizing sales. The optimization strategy involves a variant of the so-called NSGA II algorithm. The case study of an exporting lime packaging company is developed to illustrate the proposed framework and its possible impact on performance.
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Internet dwingt u om nieuwe keuzes te maken die de sociale samenhang in uw organisatie verandert, Frans van der Reep heeft met de Company Reference Grid (CRG) een manier van werken ontwikkeld, waarin eenvoud en verbondenheid optimaal tot hun recht komen. De CRG is een zeer praktisch en nuttige tool gebleken om bedrijven mee te nemen in vernadering. Bovendien zorgt de eenboud er voor dat men eerder klaar is. Voor het visueel maken van samenhang en samenwerking geeft houvast. Ondanks dat alles in dit grid in hokjes is ingedeeld, doorbreekt dit juist het ''hokjesdenken' en kijkt men over de eigen grenzen heen. Deze krachttermen zijn in de organisatie eenvoudig te communiceren en snel herkenbaar voor iedereen. De CRG is zeer veelzijdig en kan daarom niet volledig worden beschreven. De toepassingen, zoals HR-competentieoverzicht, projectplan, informatie- en documentatieoverzicht en BBSC, zijn slechts enkele voorbeelden. Bij gebruik van de CRG vindt men waarschijnlijk nieuwe toepassingen en maakt het geheel nieuwe zaken inzichtelijk.
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In this paper, we investigate whether and to what extent exposure to a company's social media activities over time is beneficial for corporate reputation, and whether conversational human voice mediates this relation. In a two-wave longitudinal survey among 1969 respondents, we assessed consumers' exposure to an international airline's social media activities, perceived level of conversational human voice and perception of corporate reputation. The results show that consumers' level of exposure to company social media activities precedes perceptions of corporate reputation. Also, conversational human voice mediates the relation between consumers' level of exposure to company social media activities and perceptions of corporate reputation. We discuss the implications of the results for the presence of organizations in social media.
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Attracting the best candidates online for job vacancies has become a challenging task for companies. One thing that could influence the attractiveness of organisations for employees is their reputation that is an essential component of marketing research and plays a crucial role in customer and employee acquisition and retention. Prior research has shown the importance for companies to improve their corporate reputation (CR) for its effect on attracting the best candidates for job vacancies. Company ratings and vacancy advertisements are nowadays a massive, rich valued, online data source for forming opinions regarding corporations. This study focuses on the effect of CR cues that are present in the description of online vacancies on vacancy attractiveness. Our findings show that departments that are responsible for writing vacancy descriptions are recommended to include the CR themes citizenship, leadership, innovation, and governance and to exclude performance. This will increase vacancies’ attractiveness which helps prevent labour shortage.
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