Purpose Due to the recent economic crisis, competition has considerably increased in the legal profession in the Netherlands. However, marketing in legal services is mostly in its infancy and value research in this context is scarce. We therefore used a contingency approach in exploring the origin of customer value and the association with loyal behaviour in legal services for small and medium enterprises (SMEs). Methodology Because professional services are effectively provided by means of a relationship, the emergence of value was studied in the interaction between lawyers and clients in an explorative way, by means of a case study: in-depth interviews with ten lawyers and ten SMEs led to provider and client perspectives on value driving in twenty-eight legal cases. The underlying research model was based on the Service logic for marketing (e.g. Grönroos and Voima, 2013), which proposes that interaction is conditional for the emergence of value. Findings We assumed that value could only derive from the interaction during the service encounter. Field findings however, confirmed that previous, current and anticipated service experiences influences value. Due to the credential character of legal services, antecedent recommendation of others and the track record of lawyers, for example, are also important value drivers. The relational value perspective appears to be insufficient in analysing the emergence of value in credence services, because value drivers outside the joint sphere help clients to reduce perceived purchase risks. Originality Our study enriches the limited literature and offers a more holistic understanding of the origin of value in credential contexts like legal services. Our findings agree not only with insights from the Service logic (e.g. Grönroos and Voima, 2013) but also from the Customer-dominant logic (e.g. Heinonen et al., 2013).
LINK
This qualitative study describes the experiences of five patients with advanced cancer who participated in a guidedreading and discussion about selected literary texts. The intervention consisted of reading a selected story, after which eachpatient was interviewed, using the reading guide as a conversation template. The interviews were then thematically analyzed fortheir conceptual content using a template analysis.First experiences with our newly developed reading guide designed to support a structured reading of storiescontaining experiences of contingency suggest that it may help patients to express their own experiences of contingency andto reflect on these experiences.
DOCUMENT
In this paper, we investigate whether and to what extent exposure to a company's social media activities over time is beneficial for corporate reputation, and whether conversational human voice mediates this relation. In a two-wave longitudinal survey among 1969 respondents, we assessed consumers' exposure to an international airline's social media activities, perceived level of conversational human voice and perception of corporate reputation. The results show that consumers' level of exposure to company social media activities precedes perceptions of corporate reputation. Also, conversational human voice mediates the relation between consumers' level of exposure to company social media activities and perceptions of corporate reputation. We discuss the implications of the results for the presence of organizations in social media.
LINK
Many studies have suggested that personal practical knowledge is essential for professional development. Recently, there has been growing recognition of the importance of teacher educators’ personal practical knowledge of ‘language’ for student learning development. However, the need for teacher educators to first understand their own language-oriented development in content-based classroom interaction has not received as much emphasis. The current intervention study investigates how eleven experienced teacher educators understand their language-oriented development through the control of task difficulty, small-group instruction and directed response questioning. Data were examined by conducting content and constant comparison analyses. The results showed that the intervention affected the educators’ language-oriented development, which in turn affected their awareness and decisions made to improve their methods of initiation and response during classroom interaction. The results call for more concrete ways to expend teacher educators’ practical knowledge of language to further develop and enhance their language-oriented teaching performance in content-based classroom interaction.
DOCUMENT
It can be very challenging for practitioners to talk with children with Autism Spectrum Disorder (ASD), especially when the conversation calls for self-regulation.Autonomy as a basic psychological need that fosters competence is the key to self-regulated reasoning (SRR), since it helps children to know how to regulate interactions with others. Little is known about how autonomy influences competence in SRR of children with ASD. Central question in this study was: to what extent can autonomy provided scaffolding elicit high levels of SRR on social interactions over time? We used interaction data of three session between one special needs child and a practitioner, contextualized by a set of animated SRR, DSM-5 based items. Interaction variables were child’s level of SRR and practitioner’s level of provided autonomy.Results showed large proportions of high-level provided autonomy in all sessions and a decline of this level in last session. SRR improved significantly each session. When exploring the dynamics of the micro-data we found contingency over time and feedback-loops of high- level provided autonomy and high-level SRR. Since the child showed a significant improvement of SRR over time, our research question provides a promising perspective. Sessions positively affected SRR of the child with ASD and the role of the practitioner in autonomy provided scaffolding has been very important. Contrary to what one might expect in autism spectrum disorders, providing autonomy supported the performance of the child. These outcomes underline the relevance of giving a voice to children with a diagnose in the spectrum of autism.
DOCUMENT
Over many years we’ve been looking at the emergence of “organized networks” as an alternative concept that could counter the social media platform a priori of gathering (and then exploiting) “weak links.”[1] Organized networks invent new institutional forms whose dynamics, properties, and practices are internal to the operational logic of communication media and digital technologies. Their emergence is prompted, in part, by a wider social fatigue with and increasing distrust of traditional and modern institutions such as the church, political party, firm, and labour union, which maintain hierarchical modes of organization. While not without hierarchical tendencies (founders, technical architectures, centralized infrastructures, personality cults), organized networks tend to gravitate more strongly toward horizontal modes of communication, practice, and planning.
MULTIFILE
The use of the word “social” in the context of information technology goes back to the very beginnings of cybernetics. It later pops up in the 1980s context of “groupware.” The recent materialist school of Friedrich Kittler and others dismissed the use of the word “social” as irrelevant fluff – what computers do is calculate, they do not interfere in human relations. Holistic hippies, on the other hand, have ignored this cynical machine knowledge and have advanced a positive, humanistic view that emphasizes computers as tools for personal liberation. This individualistic emphasis on interface design, usability, and so on was initially matched with an interest in the community aspect of computer networking. Before the “dot-com” venture capitalist takeover of the field in the second half of the 1990s, progressive computing was primarily seen as a tool for collaboration among people.
DOCUMENT
In this Action planning document, the main objectives that are present from the overall KA COP4HL perspective to the local COPs are described. At the level of the local level of the COP the shared objective, which came out of the needs analysis process, are described per COP.In COP Groningen, the shared objective/goal will be: “stimulating a Healthy environment (physical & social) with focus on physical activity”. COP Malaga had three potential shared objectives but after a shared decision making procedure the unanimously decision was towards: “developing, implementing and evaluatingoutdoor fitness”. COP Odense will elaborate on an intermediary approach with the focus on the: “further develop and educate professionals who work on stimulating physical activity in community dwelling older adult”’.COP Kaunas defined the following shared objective: “to provide opportunities for primary school children and Kaunas district community members older than 50 more opportunities for exercising and physical activity”. COP Cascais will contribute the goal to: “develop, organize for and together with the stakeholders and end users (youngsters from 12-24 years old) activities focused on healthy lifestyle (e.g., healthy cooking workshops, parent-child physical activities etc.) embedded in approach GERAÇÃO S+ “.The next phase, after the decision on the shared objective of the COPs, is the action planning for the further COP development. A total of 7 steps are described.
DOCUMENT
